SEO's have certainly had a rough year, haven't they? Despite Penguin and Panda and ever more complex and sophisticated tasks required to make a website top the SERPs, SEO remains as important and relevant as ever.
Let's take a look back at the most popular search engine optimization related posts (as defined by our audience of in-house and agency SEO readers) made available here at WebsiteMagazine.com over the past year by our talented staff of editors (and contributors).
As you can see in the list below, Website Magazine readers are most interested in (all things) Google, as well as the role of social and its influence on SEO, and lest we forget - link building. We've only included 10 of the most popular SEO-related content items from this year below but hundreds of other posts and article - both online and in the print magazine - are available that deserve (if not demand) your attention.
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Top SEO-themed Articles Of 2012 at Website Magazine
New Study Reveals Top Google Ranking Factors
The volume of Facebook and Twitter shares that a Web page generates is closely
correlated to how high it ranks in Google searches, while too many ads on a page
are likely to have a negative effect on search visibility.
Google SEO: Algorithm Changes - February 2012
Google announced several (40, in fact) search algorithm changes it made in the
month of February 2012. The changes (which, as mentioned in previous
announcements, now come with codenames for easier reference) address a variety
of user experience and functionality features including on related searches,
sitelinks and a lot more.
Crafting an SEO-Friendly Facebook Page
Facebook is gradually becoming the standard, go-to destination for
consumers that are interested in learning about a brand. In fact, according to
an infographic from the marketing research company Lab42, 50 percent of
consumers say a brand’s Facebook page is more useful than its website.
SEO Meta Data Mechanics: Titles & Descriptions
Inbound links and personal connections carry the strongest influence in search
results listings, and today you will discover several tactics to increase both
of those counts. There’s a lot more to securing first-place and first-page
rankings, however, than links and personal connections.
Google SEO: 52 New Changes to Know
Google has released a long list of changes that the search engine made in April
2012, and many are directly related to how search engine optimization
professionals will engage in their profession post Penguin.
Give Up the SEO Dream?
It’s time to give up the SEO dream. You know, the one where you rank in the
first position on Google and Bing for every conceivable keyword and phrase
related to your product, service or published material. But if search engines
didn’t exist, would your enterprise? Yes. And here’s how.
Big List of Link Building Strategies
Link building should always be top of mind for those who want to grow their Web
properties, but to call it a difficult practice is an understatement. It is, in
fact, one of the most challenging components of search engine optimization, and
one of the trickier areas in all of Web marketing.
The Future of Search: SEO Trends for 2013
Two weeks from today marks the New Year (assuming the world doesn’t end on
Friday). And while the Web has changed dramatically over the last half-decade,
there remain a handful of constants that seem as if they will always, in 2013
and beyond, play an important role for Web professionals in developing an
Internet strategy, regardless of the industry they operate in. One of those
areas is search engine optimization.
The SEO Zoo: Panda vs. Penguin
The Web is a wild place, and the principles of survival of the fittest are very
prominent in the realm of search engine marketing and SEO. So it makes sense
that Google would name its algorithm updates after some of the world’s exotic
Link Building via Google Search Parameters
The ability to search is one of the most useful tools on the Internet, and
Google Search is the top dog. The good and bad news is that, unknown to many
users, most of us aren’t using Google Search to its full potential.