The line between social and search is getting blurrier by the day, which have left many SEO professionals scrambling to find a way to incorporate this hot new marketing avenue into their work. Rio SEO, a company that provides software tools for SEO automation and reporting, is trying to make that process easier with the release of a new suite of social media marketing products.
This release, known as the Rio SEO Social Media Suite, follows the company’s acquisition of Meteor Solutions. Rio SEO set about integrating the Meteor’s social advertising solutions into its SEO software, and the result is a set of three tools that help digital marketers with social-sharing campaign analysis, social advertising and digital-influencer activation programs.
Rio SEO Social Analyze is an on-demand social analytics platform that helps marketers measure and optimize their social marketing initiatives for scalable and repeatable results in real-time. The Rio SEO Social Advertise software will help marketers deliver digital advertising directly to their “most influential” brand advocates and users. Finally, Rio SEO Social Activate provides an automatic solution for establishing and building upon social engagement.
All of these new features are available in addition to the automation tools already available from Rio SEO, which help SEO pros with website and mobile optimization, as well as keyword discovery and a suite of local search solutions.
“Our aim is to help digital marketers catch the wave of content and discovery marketing by leveraging social marketing activation and measurement tools,” says Rio SEO Vice President of Social Technologies, Ben Straley, who was also the co-founder of Meteor Solutions. “As part of Rio SEO, we are now extremely well positioned to integrate these social tools with search marketing strategies and technologies for a complete discovery marketing solution that delivers maximum consumer engagement and ROI to leading brands.”