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Web
professionals immediately embraced Google authorship markup, despite kind of
being a tricky way to convince people to join Google+, when it was unveiled in
2011.
In
case you’re still (somehow) unfamiliar with authorship markup, just
know that it is a Google-specific microdata set that utilizes the
rel=author tag to enhance tagged Web pages when they appear in Google’s
search engine results pages (SERPs). To the casual user, these markups
can be identified by the little author portraits that appear next to
certain Web pages on Google Search and link to the author’s Google+
page. You can learn more about how to implement a rel=author tag in “The
Difference Between rel=author & rel=publisher.”
It
makes sense that Internet professionals would want to take advantage of
these tags as much as possible, because markup doesn’t really require
any additional work once it’s been implemented, but it can provide an
incredible boost when it comes to driving search traffic.
