The search results pages of
popular search engines are
changing dramatically into far
more dynamic resources. Is
your digital presence ready –
is it future proofed?
Many of the search engine optimization industry
elite today believe both Google and Bing
SERPs will look, perform and act far differently
in the future — we’re looking at you Google
Glasses. But will the search results pages of
search engines, the primary source of traffic for
a vast majority of websites, actually be unlike
today’s? And will future SEO demand that big
brands, small companies and startup enterprises
change the tactics they currently use to acquire visitors
from those sources?
There’s a different way to think of the future. Perhaps
what will change most about SEO is how those
responsible for its success (defined as gaining more
qualified unique visitors from the likes of Google
and Bing’s unpaid search results) approach the practice
on the whole. In the future, top search rankings
will be the product of a more proactive and comprehensive
plan covering the entire digital experience.
This could result in smarter design and broader, yet
more relevant awareness initiatives, and even a more
profitable experience for the business itself.
So, what should your brand expect? How can your
SEO team future proof its efforts? Let’s explore what
the future may hold and how enterprises can prepare.