Posts tagged content marketing RSS

8 Ways to Improve Your Content Strategy

:: By Travis Bliffen, Stellar SEO :: As RankBrain continues to have a greater impact on rankings, you cannot overlook the importance of creating good content. While many tell you to “create great content,” they forget to...

How to Build an Authoritative Website through Quality Content

:: By Larry Alton, @LarryAlton3 :: A company’s website generally serves to drive sales and/or strengthen brand awareness and reputation. In the latter case, the best way to grow your brand via your website is to build authority...

Content Marketing for the SMB Owner

:: By Travis Bliffen, Stellar SEO :: In the early stages of a new business venture, many SMBs are content to keep their finances out of the red while others take off rapidly and never look back. Either way, this is a time filled with...

4 Ways to Create High-Ranking Content in Competitive Industries

:: By Travis Bliffen, Stellar SEO :: Drowning in the sea of content? You're not alone. Site quality is factored heavily in search ranking, and one of the most important aspects used by Google to determine site quality is content...

52 Content Marketing Tips for SEO

Businesses create content for a variety of reasons - one of which is for search engine optimization. To provide a comprehensive guide of content marketing for SEO, Website Magazine enlisted the help of 52 Web professionals who shared...

Successful Content Marketing: Target, Optimize & Measure

With 70 percent of business-to-business marketers producing more content than they did one year ago, the way in which they create, publish and measure content is evolving. Content performance marketing platform BrightEdge recently...

Achieving SEO Success in the New Age of Content Marketing

:: By Cristian Ángel :: In 2005, Matt Cutts, director of the Google Webspam Team, published in his blog: “Spend your time investigating, synthesizing, and producing original content.” More than 10 years later, this...

Blogging for Better SEO

:: By Travis Bliffen, Stellar SEO :: Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent...

What’s Your Digital Content Authority?

One of the top reasons for the content marketing movement is to build authority within a niche. Using the just-launched ClearVoice platform, brands and publications can now search an index of content producers by their areas of expertise...

Content Performance High on Search Marketers' Priorities

If there's an underlying theme for 2014 so far, it's that content marketing is even more important to Internet professionals - and the companies they support - than it was just one year ago. The 2014 BrightEdge Search Marketer...

Content Marketers, SEOs Get Big Data

Some data – like competitive analysis and research market opportunities - is better off in the hands of big companies. At least it may seem that way. Enter the Data Cube. BrightEdge , a content marketing platform, customers ...

SEO Weekly Roundup: Page Penalties, Hashtags, +1s & More

:: Each week, Travis Bliffen of Stellar SEO recaps the recent news affecting search and rounds up a collection of highly relevant content and an actionable SEO tip to help Website Magazine readers with their online marketing efforts...

71% of Marketers Will Increase Content Marketing Budgets

Content marketing was one of the digital darlings of 2013 and it's expected to have an even more impressive 2014. A new report from Curata reveals that most marketers (71%) are planning to increase their content marketing budgets...

10 Ways to Rethink Link Building

:: Christy Belden, LEAP :: Poor link building. Once the bastion of search engine optimization, it continues to come under attack by Google – and for good reason. Over the years, many SEO practitioners have used misleading, black...

Content Marketing's Epic Fails

:: By Rohan Ayyar, E2M Solutions :: Content marketing can break your back with, sometimes, nothing to show for it. Yet, it forms the core of your digital marketing processes. You could fail with content marketing in any number of ways...

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