Posts tagged google adwords RSS

Google SERP: How the Removal of Sidebar Ads are Impacting Costs

If you have searched for something on Google over the last few months, you may have noticed a change to the layout of the search engine result pages (SERPs) for desktop users; the right-hand side ads are missing . Like most changes...

Industry Benchmarks for Google AdWords

Digital advertising solution WordStream released some interesting (and rather valuable) research on Google AdWords recently and if you're spending anything to acquire new users in the digital realm, the research is something that...

Will Google's Sidebar Ads Ever Return?

Digital advertisers did a double-take at Google AdWords announcement they are removing ads from the right hand sidebar of its search results page. The change impacts SEO professionals and advertisers alike. Instead of seeing AdWords...

Google Shakes Up AdWords' Shared Library

As Google looks to continue its dominance among search advertisers it has decided to eliminate one of AdWords Shared Library Features. The search engine juggernaut stated that with other recent upgrades to AdWords there are “more...

Google Enables Local Calls from PPC Ads

With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Building a Customer Vending Machine

By Lewis Bassett, Bassett Providentia Ltd In the first article of this series, I explained how you could use Google AdWords to build a customer or lead vending machine and buy new customers and leads whenever you need them. I showed...

How to Build a Vending Machine for Customers or Leads (Part 2)

By Lewis Bassett, Bassett Providentia Ltd In the previous article , I explained how you could use Google AdWords to build a customer or lead vending machine. It will give you the ability to buy new customers or leads – however...

How to Build a Vending Machine for Customers or Leads (Part 1)

By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...

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