Posts tagged google RSS

In Pursuit of Featured Snippets in Google Search

There's a lot of confusion about how Google's Featured Snippets work and what it takes to receive that treatment for specific web pages. Let's take a closer look. When users form their query as a question, Google may show...

QUICK HIT: AMP Adoption Picks Up

While your enterprise might be slow to adopt Google's Accelerated Mobile Pages (AMP), others seem to be doing so at a relatively decent rate. In his "Search and the mobile content ecosystem" session at Google I/O, Richard...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Google Search Results Get Rich

Websites have a new opportunity to stand out in the Google search results. Announced this week, the new "Rich cards" are a search result format that cam and should be considered the evolution of Google's rich snippets...

Longer Titles and Descriptions on Google Search Results

While it may only be a test, it appears that Google has extended the length of titles and description used on its search results pages. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google recently changed the width...

Google Analytics, Meet Search Console

Google Analytics users will soon have direct access to data from their Search Console account. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced this week that the current "Search Engine Optimization"...

AMP Adoption Slow Going

After being released nearly two months ago, Google's Accelerate mobile Pages project isn't seeing the level of adoption expected - at least not yet. A study released by SEO PowerSuite revealed that while most (75 percent) SEOs...

Local SEO Guidance from Google

Optimizing to acquire users on a local level is not completely different from doing so for the global desktop experience but there are some key differences. Google recently provided some updated guidance on how it determines a company's...

The Result of Google's Right Hand Side Ad Removal

What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. SUBSCRIBE...

Google STILL Can't Control Incentivized Links

It must be hard to be Google, what with everyone trying to game your search results pages all the time. Despite its technical sophistication and total domination of search, however, it seems Google still can't control incentivized...

Pre-Penguin Link Auditing for SEO Clients

Search engine optimization professionals are expecting Google to unleash a Penguin update by the end of the month, sending (potentially) the search results into flux once again for millions of enterprises. Since Penguin is more about...

Guide to Moving On Up with SSL

There are numerous reasons for websites to start using HTTPS over HTTP. Not only does using HTTPS improve and increase security for consumers during the course of their digital experience, but the presence of a secure connection is...

Do Your Future SEO Self a Digital Favor; Don't Do Link Networks

In its continued fight to keep SERP spammers at bay across the globe, Google has apparently penalized a Japanese-based link network. Announcing the news on its Japanese Webmaster Blog, Google indicated they targeted the network for...

Debunking Old-School SEO Myths; Link Building in the C-Block

It's really interesting to see how the practice of search engine optimization has evolved over the fifteen years I've been in the industry. No longer are discussions about keyword density, title tag optimization, or link juice...

Don't Panic SEOs, That Wasn't Penguin (Yet)!

If you've seen some position/ranking shifts on Google the past few weeks (and drops or increases in traffic as a result), you're not alone. Early indications are that the recent fluctuations in the search results are simply...

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