Posts tagged google RSS

SEARCH MASTER: Using Search Console for Link Prospecting

If your website is struggling to appear on the first page of search results at Google, the reason is simple: it does not have enough inbound links. SEO gurus can talk all they want about the endless list of on-site influencing factors...

SEO Newbie: Using Google's HTML Improvements Feature

:: HTML Improvements in Google Search Console :: Everybody makes mistakes (or so they tell me). Despite the often vast reserves of experience and expertise of search marketers (as well as all the information available on the 'Net...

Google Search Fluctuations In Focus: Don't Panic (Yet)

Google's search results pages have been in flux the past few months, but it seems to have intensified the past week and then returned to normal. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Many search engine...

AdWords Rolls Out Expanded Text Ads & Device Bid Adjustments

Google is officially rolling out expanded text ads - which they began testing in April 2015) - as well as device bid adjustments. As you may (or may not yet know), expanded text are two headlines which each contain 30 characters, and...

SEO & the Risky Practice of Using Popups

Popups are an effective way to capture the attention of users but they often leave a great deal to be desired when it comes to user experience (UX). UX, of course, isn't the only concern. It's common for popups to cause problems...

Price Extensions Come to Adwords

Price seems to be top of mind with e-commerce merchants recently, with Amazon revealing that it would remove the list price from items. Price, however, is a key motivator and that has not gone unnoticed within other technology solutions...

The Rich Result Filter in Search Console

Search engine results pages are becoming "richer" in the sense that they are providing end users far more information about their query directly on the results page itself. Google has long supported markup that enable search...

Validating AMP Pages

Google's Accelerated Mobile Pages (AMP) initiative is in full swing and those Web publishers (and, increasingly, online retailers) that implement the framework are poised to reap the rewards. Despite the obvious benefits, however...

In Pursuit of Featured Snippets in Google Search

There's a lot of confusion about how Google's Featured Snippets work and what it takes to receive that treatment for specific web pages. Let's take a closer look. When users form their query as a question, Google may show...

QUICK HIT: AMP Adoption Picks Up

While your enterprise might be slow to adopt Google's Accelerated Mobile Pages (AMP), others seem to be doing so at a relatively decent rate. In his "Search and the mobile content ecosystem" session at Google I/O, Richard...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Google Search Results Get Rich

Websites have a new opportunity to stand out in the Google search results. Announced this week, the new "Rich cards" are a search result format that cam and should be considered the evolution of Google's rich snippets...

Longer Titles and Descriptions on Google Search Results

While it may only be a test, it appears that Google has extended the length of titles and description used on its search results pages. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google recently changed the width...

Google Analytics, Meet Search Console

Google Analytics users will soon have direct access to data from their Search Console account. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced this week that the current "Search Engine Optimization"...

AMP Adoption Slow Going

After being released nearly two months ago, Google's Accelerate mobile Pages project isn't seeing the level of adoption expected - at least not yet. A study released by SEO PowerSuite revealed that while most (75 percent) SEOs...

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