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On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
In an effort to make Google more transparent when presenting specialized, or “vertical,” search results, at least in Europe. The European Commission is about to rule on a two-year-long investigation into the search giant’s...
Google has made some changes and modifications to its Webmaster Tools verification system related to management of website verifications. Webmasters can now see who the verified users on their sites are and now the verification method...
The SEO industry has been on virtual pins and needles since last week, in frightful anticipation of a significant round of search algorithm updates. At SMX West, Cutts indicated that the Penguin algorithm update would be significant...
Web professionals immediately embraced Google authorship markup, despite kind of being a tricky way to convince people to join Google+, when it was unveiled in 2011. In case you’re still (somehow) unfamiliar with authorship markup...
Anyone that has ever done SEO work can attest to the fact that it’s usually very complex, multi-layered and never as easy as just tweaking one thing here or there to top the SERPs. That is why successful Web workers turn to multiple...
Google has updated its local business listing guidelines to include support for individual departments within hospitals, universities, local governments and, of course, businesses; that is, as long as each department has a unique phone...
Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known as rel=author...
From search engine marketing (SEM) and search engine optimization (SEO) to social media and email, Web workers use a variety of tools to build and sustain website traffic. But knowing what is actually working to achieve these goals...
One complaint that Internet users tend to lodge about Google is that the Web services company tries to force users into adopting all of its various properties to get the full range of benefits from using just one of them. Of course...
The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...
By Joe Griffin, Co-founder and CEO at iAcquire We all compare SEO to paid search in one facet or another. Many try to force SEO into an ad model. By looking at keyword search volume, existing rankings and click-through rate assumptions...
Almost everyone who starts out blogging is told to write about something they love – it's common advice because it's sensible advice. But even if you are hugely passionate about a subject there are going to be days when...
It would certainly seem logical for invalid URLs (broken links, etc.) to negatively impact a site’s broader Google rankings, but according to a recent Google Webmaster Help thread (http://goo.gl/BbtMB), that’s not exactly...
Google dropped a virtual bomb on search engine optimization professionals (all Web businesses really) when it announced in October 2011 that it would begin encrypting search queries. The result was that visits from organic listings...
Could Google+ Play a Role in the Upcoming...
5 Reasons Your Search Traffic is Declining
Don’t Let Your Social Media & SEO Take...
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