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On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
SEO is becoming increasingly difficult by the day. To truly excel with the digital marketing tactic, it's essential to periodically audit the various elements of a website that may influence its ultimate success on the search results...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second...
:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own...
By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...
Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...
The Internet has done a lot to make it easier to spread and digest information at a faster pace than ever before, but the really great thing that Web content is able to do is insert supplementary information right into the text on...
Everybody has to start somewhere, and when you’re trying to build credibility and bring people to your website basically from scratch, there are myriad opportunities available to build links around the Web that will make users...
The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today...
There's nothing more discouraging to a digital professional than seeing their website's link profile remain stagnant, as in no steady upward growth, not even an occasional burst of activity. Building steady streams of traffic...
Google has made some changes and modifications to its Webmaster Tools verification system related to management of website verifications. Webmasters can now see who the verified users on their sites are and now the verification method...
Search engine optimization has changed dramatically during the course of the past fifteen years. Believe it or not, there was once a time when the sole measure of SEO success was where a site ranked on the popular search engines of...
Most search engine optimization (SEO) professionals spend a lot of their time optimizing the titles and descriptions of their Web pages to rank higher and attract more visitors, but many also forget to optimize another important aspect...
Anyone that has ever done SEO work can attest to the fact that it’s usually very complex, multi-layered and never as easy as just tweaking one thing here or there to top the SERPs. That is why successful Web workers turn to multiple...
Could Google+ Play a Role in the Upcoming...
5 Reasons Your Search Traffic is Declining
Don’t Let Your Social Media & SEO Take...
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