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As the World Wide Web continues to grow so does the demand for professionals with SEO skills and experience. In fact, a recent study from SEO platform Conductor reveals that there is a 112 percent year-over-year increase in LinkedIn...
It would certainly seem logical for invalid URLs (broken links, etc.) to negatively impact a site’s broader Google rankings, but according to a recent Google Webmaster Help thread (http://goo.gl/BbtMB), that’s not exactly...
Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...
Google dropped a virtual bomb on search engine optimization professionals (all Web businesses really) when it announced in October 2011 that it would begin encrypting search queries. The result was that visits from organic listings...
The search experience at Google has changed dramatically over the past few years. While the factors used today by the search engine to determine placement on its results pages aim to deliver an enriched user experience, it has made...
Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice. A common misconception...
The big news in the search engine world this week has been the release of Bing’s Webmaster Guidelines (finally!), which are meant to help the webmasters and publishers get their content found and indexed on the Microsoft-owned...
As search engines increase what informational assets to crawl, index and rank, so must search engine optimization professionals develop that content. One of the most popular forms of content traditionally among B2B brands of course...
The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...
Despite mobile’s momentum, desktop search activity has been on the rise. In fact, a recent comScore study reveals that October’s overall desktop search activity saw an increase of 8 percent compared to the previous month...
If your company is having a hard time gaining visibility in the search engines, you might want to check out the new SEO solution from 1&1. The popular Web hosting company developed and launched SEO Spotlight to help companies with...
Have you ever wondered why everyone seems to make such a big deal out of search engine optimization (SEO) and reaching that coveted top spot in the search engine results pages (SERPs)? Well then, new data from Compete may just enlighten...
By Scott Fasser, Director of Customer Experience at Optify Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond siloed visibility tactics to an integrated strategy...
In today’s global marketplace, utilizing a winning online media strategy means remaining aware of the wide array of tools available to savvy business professionals and entrepreneurs looking to expand web presence. Digital marketing...
The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...
Could Google+ Play a Role in the Upcoming...
5 Reasons Your Search Traffic is Declining
Don’t Let Your Social Media & SEO Take...
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