Posts tagged wm-advertising RSS

Thought Your Paid Search Keywords Were Competitive?

Clearly the health insurance industry is a big, big industry that rakes in trillions of dollars . The health insurance industry, however, has to acquire and retain customers on the Web, just like everyone else - just at a more competitive...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Bing Ads Loosens Normalization Policies

Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In...

Does Google Always Provide Better Results?

Google probably provides your website with a substantial amount of Web traffic, and is likely equally responsible for driving a large percentage of your conversions. But does the use of Google always provide better performance/results...

Bing Shows Hustle With Places Expansion to UK, Canada

Bing is working harder than ever before to capture some additional share of the search engine market lately. The search engine has rolled out an integration with Pinterest , making it possible for more advertisers to use click-to-call...

Analyze Your "Search Footprint" with Google's Paid & Organic Report

Google has released a new report that will enable digital marketers to analyze and optimize their total search footprint, comparing performance for a query when you have either an ad, an organic listing, or both appear on the search...

FREE Pageviews Through Smarter Linking with Keyword Discovery

Audience development platform Linksmart has released a feature which provides Web publishers with an opportunity to improve user engagement and better manage their revenue potential - and all without really touching the code on their...

Customer Acquisition Snapshot; Organic Search, Email Top Social

Perhaps the reason that new media types obsess over customer acquisition is because it's still quite a mystery and in a very dynamic landscape. Google makes hundreds of algorithm changes every year, new ad networks and formats...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

ABCs of Winning Web Awards

And the winner is... Building a company’s virtual trophy case isn’t just about company ego. It can help build public trust, professional networks, brand awareness, SEO benefits, employee confidence and more. But finding...

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