Posts tagged wm-searchmarketing&pageindex=4 RSS

71% of Marketers Will Increase Content Marketing Budgets

Content marketing was one of the digital darlings of 2013 and it's expected to have an even more impressive 2014. A new report from Curata reveals that most marketers (71%) are planning to increase their content marketing budgets...

The War on Thin Content Expands

Google puts affiliate marketers on notice this week, indicating in a post on its Webmaster Central blog that sites with thin or scraped content that don't add substantial "added value" to the user could find themselves...

Direct Agents, RIOT Team Up with Kenshoo

The fourth quarter of 2013 was the biggest year ever for paid search, according to Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition . And, many full-service marketing agencies may be looking to drive even more...

Google Guidance on Sitelinks

Despite being a powerful driver of clicks on the search results pages, most advertisers don't take advantage of AdWords' Sitelinks offering. Based on data released by Google however, they most certainly should be. According...

Google Expands Knowledge Graph

Google is expanding the functionality of Knowledge Graph to help search users better choose the correct results for their queries. This update will be available on for desktop searches and will help search users learn more about the...

Is Guest Blogging Dead?

Content consumption is at an all-time high thanks to today’s digital world of social networks and mobile devices. Unsurprisingly, this has resulted in enterprises spending more resources on content creation in order to keep up...

The Secret of Penguin 2.1 is... Readability

Machine learning SEO platform MathSight published some interesting research recently about Google Penguin 2.1 and what's driving decreases or increases in ranking and traffic for websites. MathSight's research indicated that...

Domain Importance in Bing Ranking

Does a keyword rich and exact match domain name help improve a company's organic rankings? Bing's Duane Forrester wants to set the record straight on the matter. Forrester indicated in a blog post that ranking today is a result...

No More Rounded Data in Google Webmaster Tools Search Queries Report

Google's Webmaster Tools solution has updated one of its most popular features - the information it reports about search queries. The search engine indicated earlier this month that the data found within the search queries report...

2013 Search Advertising Ends on a High Note

Search advertising ended 2013 on a high note, with data from Covario revealing that fourth quarter pay-per-click advertising rose 13 percent from the third quarter and 7 percent year-over-year. Additional data from the search marketing...

Import SEO Keywords into GinzaMetrics with GWT Integration

Enterprise SEO software and content marketing platform Ginzametrics announced that it now includes an integration with Google's Webmaster Tools solution. Ginzametrics users that connect their Google Webmaster Tools account will...

Google Hummingbird, A Caffeine-Fueled, Long-Tail Search System

Sylvia Nankivell, Traffic Acquisition Manager, Affiliate Window The title of this article will have either caused you utter despair or a great deal of intrigue. For those of you that sit with the former, read on and you will slowly...

Easy SEO Fix for Duplicate Content

Duplicate content is a very real (and, of course, serious) threat to search engine optimization initiatives - but how much exactly? Isn't it a bigger issue for sites proudly (yet often discreetly) donning their black hats or can...

First Google, Now Bing? Encrypted Search Plague Spreads

SEOs probably don't have much hair left to pull out, but if they did, that's exactly what they would probably do with an important discovery over the weekend. Apparently, Bing is now enabling searchers to conduct queries over...

What SEOs Need to Know in 2014

:: By Manas Kumar, www.1seoin.com :: The search engine optimization world is evolving continuously, and those responsible for improving their company's position in the search engine result pages (SERPs) must change with it. The...

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