Posts tagged wm-searchmarketing&pageindex=4 RSS

The Impact of an Effective Image Management Strategy on Your Website

:: By Colin Bendell, Akamai :: Images are critical to the success of your online business. Good visual content does not just increase online sales, but also increases user engagement, retention and loyalty. Even online training or...

When Social Hurts Search (And How to Avoid the Risk to Rankings and Reputation)

Thanks to smartphones and social channels, people are easily “checking in” to local businesses on Facebook and other digital properties (e.g., Google, Foursqaure) to show off their patronage and share their whereabouts...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to Snapchat and if the social media darling would be able to survive. Snapchat, however, is moving away from a pure social play, and getting into another highly...

8 Ways to Improve Your Content Strategy

:: By Travis Bliffen, Stellar SEO :: As RankBrain continues to have a greater impact on rankings, you cannot overlook the importance of creating good content. While many tell you to “create great content,” they forget to...

SEARCH MASTER: Using Search Console for Link Prospecting

If your website is struggling to appear on the first page of search results at Google, the reason is simple: it does not have enough inbound links. SEO gurus can talk all they want about the endless list of on-site influencing factors...

SEO Newbie: Using Google's HTML Improvements Feature

:: HTML Improvements in Google Search Console :: Everybody makes mistakes (or so they tell me). Despite the often vast reserves of experience and expertise of search marketers (as well as all the information available on the 'Net...

Search Master: Writing Titles Like an SEO Boss

What catches your attention on search engine results pages? If you're like the vast majority of consumers, it's the titles of the pages that were returned. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Titles...

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Small Businesses Are Terrible at Tracking ROI

If you operate a small business chances are pretty good that you are not tracking the return you are receiving from your online promotional efforts. According to a new survey from RevLocal , 75 percent of local businesses say they...

19 Common Mistakes Killing Your E-Commerce SEO

:: By Travis Bliffen, Stellar SEO :: SEO is the most effective tool for e-commerce customer acquisition and retention. Research shows that nearly half of online buyers begin their shopping process with a search engine. Reconfirming...

The Definitive Guide to Local SEO in 2016

:: By Travis Bliffen, Stellar SEO :: This is a very important year from an SEO perspective. Even though the power and importance of local SEO is minimized in some circles, the truth is that SEO is far from being dead. In fact, it is...

4 Poorly Understood Technical SEO Factors

:: By Larry Alton, @LarryAlton3 :: On the surface, SEO seems pretty accessible, and it’s true that you can learn some of the basics through just a few hours of online research. In principle, all you need to rank high for queries...

Google Search Fluctuations In Focus: Don't Panic (Yet)

Google's search results pages have been in flux the past few months, but it seems to have intensified the past week and then returned to normal. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Many search engine...

AdWords Rolls Out Expanded Text Ads & Device Bid Adjustments

Google is officially rolling out expanded text ads - which they began testing in April 2015) - as well as device bid adjustments. As you may (or may not yet know), expanded text are two headlines which each contain 30 characters, and...

How to Build an Authoritative Website through Quality Content

:: By Larry Alton, @LarryAlton3 :: A company’s website generally serves to drive sales and/or strengthen brand awareness and reputation. In the latter case, the best way to grow your brand via your website is to build authority...

'Net Identity & Social-SEO

To understand social media's "possible" role in a company's visibility on the search engines, it's important to think of an online presence in an all-encompassing, comprehensive way - where everything that is...

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