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On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own...
By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...
Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...
Link building is one of the most basic methods that Web professionals use to grow their businesses online. It’s a pretty great system because there are so many different ways to build links on the Internet, but it’s also...
The Internet has done a lot to make it easier to spread and digest information at a faster pace than ever before, but the really great thing that Web content is able to do is insert supplementary information right into the text on...
Everybody has to start somewhere, and when you’re trying to build credibility and bring people to your website basically from scratch, there are myriad opportunities available to build links around the Web that will make users...
The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today...
The SEO industry has been on virtual pins and needles since last week, in frightful anticipation of a significant round of search algorithm updates. At SMX West, Cutts indicated that the Penguin algorithm update would be significant...
Google has updated its local business listing guidelines to include support for individual departments within hospitals, universities, local governments and, of course, businesses; that is, as long as each department has a unique phone...
The winter weather is finally starting to subside, which means that spring is right around the corner and it’s a time for new beginnings. For business owners, webmasters and online marketers, this means doing a little spring...
Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known as rel=author...
Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement...
The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...
Could Google+ Play a Role in the Upcoming...
5 Reasons Your Search Traffic is Declining
Don’t Let Your Social Media & SEO Take...
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