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Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...
Late last week, Google launched its most recent algorithm update in the form of Penguin 2.0. There was a lot of speculative discussion leading up to the release about just what changes this new Penguin would reveal. For now, less than...
The rich snippet markup tool added by Google was well received when it was launched back in December 2012, but it was limited to event-type data. This month Google added six new data types including those for articles, movies, TV episodes...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own...
By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...
Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...
Link building is one of the most basic methods that Web professionals use to grow their businesses online. It’s a pretty great system because there are so many different ways to build links on the Internet, but it’s also...
The Internet has done a lot to make it easier to spread and digest information at a faster pace than ever before, but the really great thing that Web content is able to do is insert supplementary information right into the text on...
Everybody has to start somewhere, and when you’re trying to build credibility and bring people to your website basically from scratch, there are myriad opportunities available to build links around the Web that will make users...
The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today...
The SEO industry has been on virtual pins and needles since last week, in frightful anticipation of a significant round of search algorithm updates. At SMX West, Cutts indicated that the Penguin algorithm update would be significant...
Google has updated its local business listing guidelines to include support for individual departments within hospitals, universities, local governments and, of course, businesses; that is, as long as each department has a unique phone...
The winter weather is finally starting to subside, which means that spring is right around the corner and it’s a time for new beginnings. For business owners, webmasters and online marketers, this means doing a little spring...
How to Deal with AdWords Image Extensions
Working in a Post-Penguin 2.0 Web
Google Data Highlighter Adds Supports for...
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