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For SEOs, pretty pictures can do far more than just appeal to their sensitive sides; they can also help move up in the search rankings and drive traffic to their websites if they know what they’re doing. It’s important...
By Joe Griffin, Co-founder and CEO at iAcquire We all compare SEO to paid search in one facet or another. Many try to force SEO into an ad model. By looking at keyword search volume, existing rankings and click-through rate assumptions...
A new year always brings about new possibilities, which are often predicated on the many resolutions we all make to improve our lives and work during the course of the year. It’s possible that many of the hardworking webmasters...
SEO's have certainly had a rough year, haven't they? Despite Penguin and Panda and ever more complex and sophisticated tasks required to make a website top the SERPs, SEO remains as important and relevant as ever. Let's...
The search experience at Google has changed dramatically over the past few years. While the factors used today by the search engine to determine placement on its results pages aim to deliver an enriched user experience, it has made...
The big news in the search engine world this week has been the release of Bing’s Webmaster Guidelines (finally!), which are meant to help the webmasters and publishers get their content found and indexed on the Microsoft-owned...
The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...
The Web’s interest in leveraging video is accelerating. To maintain its usefulness to marketers however, there will need to be even greater access to "interaction data". The reason? Success on YouTube is no longer solely...
Structured data is all the rage among search engine optimization professionals, but even they struggle with ensuring that their data is marked up the right way. Fortunately, Google launched a new version of its rich snippet testing...
By Scott Fasser, Director of Customer Experience at Optify Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond siloed visibility tactics to an integrated strategy...
It has been over two years since Google initially introduced seller rating extensions, an advetising feature that provided merchants the ability to show their merchant star rating from Google Product Search within AdWords ads. The...
Chances are your company’s website and where it ranks on Google is top of mind for your company’s marketers. What about your own Google search results? A growing number of entrepreneurs and small business owners are taking...
The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...
From company launches to product announcements, the almighty press release not only has its place in business news, but is also a powerful tool in SEO, brand building and more. There are countless ways to distribute press releases...
Google has released another (very) big list of search quality changes (86 in total) that took place in June and July of 2012. Instead of detailing each and every one of the changes (which can be cumbersome and, well, boring), let's...
Could Google+ Play a Role in the Upcoming...
5 Reasons Your Search Traffic is Declining
Don’t Let Your Social Media & SEO Take...
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