Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

How to Beat the Competition With Landing Page Research

:: By Elena Terenteva, SEMrush :: Landing pages rock, fact. • They help you target your message to very specific audience needs. • They are persuasive. • They help focus the reader’s attention on your offer. •...

"If You're Not First, You're Last" in Mobile CTRs

It is a widely known fact that in order to receive the most clicks on search engine results pages (SERPs) merchants need to aim for the first page. However after the latest study by seoClarity it seems as though on mobile devices there...

Mobile Fuels Paid Search Spend

Advertisers are going to need to adjust their strategies this holiday season (and beyond), as their competitors continue to spend more to get in front of mobile consumers in the search engine result pages. The Search Agency ’s...

Beyond SEO – Inbound Marketing for 2015

:: By Travis Bliffen, Stellar SEO :: Over that past few weeks we discussed how to find keywords , craft content and even build links to your website. SEO is an undeniably powerful marketing strategy that can deliver an incredible ROI...

Video is So Yesterday, Answers are the Future for Google

Remember when all those Internet marketing guru's were touting the power of video as a means to capture the attention of users? It wasn't really that long ago and while it did seem to work for quite some time (years actually...

Go Green to Become a Marketing Guru

In a search -dominated world, it is crucial that companies design their websites with SEO in mind. To help companies and marketers increase their websites' page rank there are dozens of SEO tools on the market. However, a new entry...

Penguin 3.0: A Game of Skill

Penguin 3.0 may be wildly unpopular with search engine optimization professionals, but it does offer some entertainment value. After the success of its first SEO-inspired game, Donkey Cutts , shopping site NetVoucherCodes.co.uk has...

SEO in 30 Minutes a Day – Link Building

:: By Travis Bliffen, Stellar SEO :: For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those...

SEO's Unimpressed with Google Penguin

Google began rolling out Penguin 3.0 last Friday night and it is expected to continue for the next several weeks. There was some initial confusion about whether more signals were updated in the algorithm or if it was simply a data...

SEO and The Real Estate Industry

Like many professions, realtors have been pushed into the digital age. Both home buyers and sellers use the Web as a way to research agents, home prices, neighborhoods and more. Like most consumers, they never make it off the first...

Google Takes E-Commerce Global with Local Inventory Ads

With more than 1 billion unique monthly visitors, Google already provides e-commerce merchants with an unparalleled opportunity to be found by anyone in the world with an Internet connection. Google provides another benefit to e-commerce...

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Mobile's Influence on Conversions, Yes, Conversions, is Growing

Smartphones and tablets are playing increasingly prominent roles in customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

How Phone Numbers Can Lead to Increased Conversions [Infographic]

As technology has advanced and new forms of communication have made their debut, there remains one hold-over that still presents companies with real, measureable value: phone calls. Invoca , a call tracking and analytics provider,...

Google Enables Local Calls from PPC Ads

With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those...

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