Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

In Pursuit of Featured Snippets in Google Search

There's a lot of confusion about how Google's Featured Snippets work and what it takes to receive that treatment for specific web pages. Let's take a closer look. When users form their query as a question, Google may show...

RankBrain: Keywords vs. Topics for On-Page SEO

:: By Travis Bliffen, Stellar SEO :: Ever since Google launched its Hummingbird update approximately three years ago, there’s been an increased focus on overall topical relevance. In the past, it was not uncommon to build a page...

10 Tips for Better Page Speed for SEO

:: By Travis Bliffen, Stellar SEO :: Visitors love sites that offer a great user experience and having a slow site can kill the UX before it ever gets started. Website speed is also considered as an essential component in search engine...

Evolving Beyond Search

The makers of Blippar , an augmented reality and visual search app, have launched Blipparsphere, its new proprietary knowledge graph technology built on the company's existing machine learning and computer vision capabilities....

Local Mobile Search Changes at Google in Focus

As a result of greater mobile adoption and usage, the Web is also becoming increasingly local. The changes coming to AdWords and Analytics illustrate this very well, and Google is spearheading this next generation of local search ads...

6 Simple but Critical On-Page SEO Tips

:: By Travis Bliffen, Stellar SEO :: Link building is critical to the process of obtaining higher rankings. Even so, failing to refine your on-page SEO will reduce the effectiveness of your hard earned links and can prevent your site...

Using Analytics to Prove SEO Value and Boost Performance

:: By Joe Drury, Webtrends :: The practice of search engine optimization (SEO) has come a long way since the nascent days of meta keywords, link directories, keyword stuffing and cloaking. One issue that has persisted in the industry...

23% of Searches Now Return New Four-Pack

Google's removal of paid search ads from the right side of the search engine result pages (SERPs) has impacted many brands' click-through rates (CTR), traffic and other key metrics as users start to see a four pack of ads atop...

3 Non-White Hat Link Building Strategies

:: By Travis Bliffen, Stellar SEO :: As Google continues to improve its understanding of “natural” link profiles, the number of deceitful tactics working to rank sites is shrinking. That being said, there are still a few...

Use Google’s Disavow Tool to Recover from Penguin Penalties

:: By Marcus Howling, illMarketing Solutions :: Recovering from a Google penalty can be one of the worst problems an online business has to face. These algorithmic updates can decrease traffic, leads and rankings. Since April 2012...

Search Marketer's Earn What?

The Search Engine Marketing Professionals Organization ( SEMPO ) have released the results of their fifth biannual survey on the state of compensation of search marketing professionals. The average salary among search marketers has...

QUICK HIT: AMP Adoption Picks Up

While your enterprise might be slow to adopt Google's Accelerated Mobile Pages (AMP), others seem to be doing so at a relatively decent rate. In his "Search and the mobile content ecosystem" session at Google I/O, Richard...

50 Shades of SEO: Going Black Hat, White Hat or a Shade of Gray?

:: By Gareth Simpson, @SimpsonGareth :: A lot of people market themselves as white hat SEOs, proudly touting their squeaky clean SEO credentials. In a world where technically all deliberate search engine manipulation is off-limits...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Optimizing E-Commerce Product Titles with Ease

E-commerce is one of the most challenging industries for search engine optimization professionals, but a new tool from marketplace analytics provider Terapeak could give online sellers an edge. SUBSCRIBE to Website Magazine & Accelerate...

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