Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Microsoft Shuts Out Google Search Capability from Latest Nokia Phones

As long as two companies are competing against each other there is bound to be a rivalry between them. Looking for any way to sit atop of the world’s most valuable brands list, Microsoft has made a power move against the reigning...

3 Steps to Protect Your Online Reputation

:: By Travis Bliffen, Stellar SEO :: Sites like Rip-Off Report have made it very easy for a competitor to leave a false and damaging review about your business. Even worse, if you want to respond to the claims, you have to pay money...

Mobile Developers Take Warning of Google's New Search Announcement

It is expected that by the end of 2014 there will be 1.75 billion smartphone users in the world. Considering the sheer amount of smartphones in the world, it is nearly impossible to overstate the importance of mobile in business today...

How to Get Your Tweets Indexed in Google

Does social media influence search? Perhaps, but not (exactly) how you might think. Stone Temple Consulting recently analyzed the way that the search engine indexes tweets, and what it discovered will surprise you. The company wanted...

Yahoo Continues to Cut Services

Eliminating services is something that happens all the time in business but when you’re an enormous worldwide brand it tends to draw a lot of attention. Yahoo is the fourth most visited website in the world. Since its inception...

App Indexing on the Google SERPs

Google is indexing more content from within mobile applications, extending the program it released back in Dec. 2013 that enables users to see results from the apps they have installed, and enabling them to go directly to the content...

What’s Your Digital Content Authority?

One of the top reasons for the content marketing movement is to build authority within a niche. Using the just-launched ClearVoice platform, brands and publications can now search an index of content producers by their areas of expertise...

Google Authorship Gets New Look

Nobody is immune to change. Not Facebook , not Twitter , not even Google. For a while now, author's photos have shown up next to their work in Google's search results. When photos were first added to search results, click-through...

Expanding "IQ" with New SEO Analytics

Considering that 93 percent of online experiences begin with a search engine, it is no wonder why success with search engine optimization ( SEO ) campaigns has become such a high priority for companies. By putting greater emphasis...

Twitter Discovery & Bing Search

Bing users will now be able to more fully explore Twitter that will showcase tweets, profiles and trending hashtags directly from within the search results. The central idea behind the approach, according to Bing, is that "the...

6 SEO Services You Shouldn't Waste Your Money On

:: By Travis Bliffen, Stellar SEO :: Organic SEO and local SEO are both loaded with service offers from very well-known companies. Unfortunately, the success many of these businesses have had in other related fields does not translate...

Search is Universal at Google

Universal Search results appear upward of 81 percent of all Google search results (up slightly from 75 percent in Dec. 2012) according to a recently released study from SearchMetrics. Universal Search results essentially blend/include...

Mobile SEO Best Practices in 2014

:: By Travis Bliffen, Stellar SEO :: Anyone working in the online community should be well aware of the growing bias toward browsing and buying from mobile devices. If you as marketers, Web professionals or business owners fail to...

Google Helps Local Businesses Increase Visibility

Google is helping to put local businesses on the map (and in the search results), thanks to its new platform dubbed “ Google My Business .” Google My Business aims to bring together all of Google’s services that can...

Google's Panda Update Spells Trouble for Some PR Wire Services

Google's Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not. While eBay has gotten a bulk of the media attention...

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