Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Mobile SEO Best Practices in 2014

:: By Travis Bliffen, Stellar SEO :: Anyone working in the online community should be well aware of the growing bias toward browsing and buying from mobile devices. If you as marketers, Web professionals or business owners fail to...

Google Helps Local Businesses Increase Visibility

Google is helping to put local businesses on the map (and in the search results), thanks to its new platform dubbed “ Google My Business .” Google My Business aims to bring together all of Google’s services that can...

Google's Panda Update Spells Trouble for Some PR Wire Services

Google's Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not. While eBay has gotten a bulk of the media attention...

Gathering Essential SEO Data with MozBar

SEO software solution Moz has released a new version of the MozBar browser extension (available now in Chrome with support for Firefox in the next few weeks). The SEO-focused browser extension provides on-page access to Moz's link...

SEO - Page Ranking Without Links?

Those responsible for SEO know just how important inbound links are, but what happens when content doesn't acquire any natural citations? Can it still rank in a competitive position? How does Google determine the relevancy of the...

Apple Will Include DuckDuckGo in Safari

Apple made several rather significant announcements this week at its Apple Worldwide Developers Conference (WWDC), but none more important to Internet professionals and search marrketers than that DuckDuckGo, a search engine that doesn't...

How to Make Money Online with SEO-Driven Affiliate Marketing

:: By Travis Bliffen, Stellar SEO :: Everyone loves the thought of building a website and enjoying residual income for years to come without lifting a finger after the initial work is done. Unfortunately, this does not happen for many...

Google Panda 4.0 - Was Your Site Affected?

:: By Travis Bliffen, Stellar SEO :: As most Internet professionals have heard by now, Google started rolling out Panda 4.0 on May 20. Although Panda is refreshed monthly, this is a major update meaning an algorithmic change has been...

Using Webmaster Tools to Make Fundamental HTML Improvements

The most powerful weapon in your digital fight to top the search results at Google is Webmaster Tools as the platform provides a great deal of insights into your current performance and where there is room for improvement. One of the...

Influence of Authorship on Google Rankings

Search engine optimization professionals who are "in-the-know" realize that authorship isn't used for rankings at Google. There are obviously benefits to implementing authorship (improved click-through rate) because of...

Top 5 Website Design Tips for Local SEO Success

By Thomas Stern, ZOG Digital New research from Google is backing up what digital marketers have been telling clients for years, local searchers convert into customers at an astonishing rate. According to Google, 34 percent of local...

Extreme Makeover: Search Marketing Edition

By Sarah Gyson, Manager, Client Services, Rakuten LinkShare If you’re like most search marketers, odds are that you may have a long-standing account that’s built up a lot of history. Over time, you’ve likely been...

Link Building without Producing Mass Amounts of Content

:: By Travis Bliffen, Stellar SEO :: In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake...

Getting Down and Dirty with Schema Markup

:: By Travis Bliffen, Stellar SEO :: Turns out, less than one percent of websites have implemented schema.org markup on their website. Those who have implemented the markup appear higher in search engine result pages (SERPs) on average...

See Mobile Search Rankings Across the Globe

How and where consumers search for information is driving huge change - at least it should be. With marketers chomping at the bit to find new ways to reach their customers, GinzaMetrics announces new technology to analyze mobile search...

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