Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

App Indexing Comes to iOS (for Some)

Apple apps are no longer getting the digital cold shoulder from Google, as the search engine announced it is now not just offering App Indexing with Android apps but iOS apps as well. What this means is that users on both Android and...

Are You Wasting Your Money on Press Releases?

:: By Travis Bliffen, Stellar SEO :: In the not so distant past, press releases were a valuable part of most SEO strategies. A single press release could result in numerous back links and a decent amount of referral traffic as well...

Website SEO; Into the Code

Of all the skill sets required for digital success, few are as "in demand" as those related to search engine optimization. Search engines use a variety of factors to determine the website/webpage rank (and the algorithms...

A Few Ideas to Optimize for eBay Search

With 157 million buyers worldwide, 800 million listings at any given time and $20.2 billion in closed transactions in Q1 2015, eBay remains a viable marketplace on which to buy and sell new and used goods. In fact, a pair of shoes...

Are Private Blog Networks Still SEO Effective?

:: By Travis Bliffen, Stellar SEO :: Private blog networks (PBNs) have been influencing the search engine result pages (SERPs) in one way or another for several years. In the past all you needed was a network with strong Page Rank...

Google Buy Buttons; An Evolution to Marketplace?

Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users clicking on the buy button (limited to mobile devices for now it seems) will be directed to a product page on Google...

A 6-Step Recipe for SEO Success

:: By Travis Bliffen, Stellar SEO :: As many of you know, Google constantly changes its algorithm and as such, many methods that used to work great will do little to help your site in 2015. Today, we are going to look at past tactics...

Google's Thin Content War Rages On

Several reports emerged over the weekend (and into Monday) that Google initiated a manual action over websites offering up thin content. Google relies on algorithms to evaluate and improve search quality, but does periodically take...

Find Out What's Hampering Your Site with New Website Auditor Reports

Brands are constantly on the search for new ways to improve their websites and in order to know which aspects need the most work it’s vital they receive detailed reports. Link-Assitant.Com , the maker of SEO PowerSuite, has recently...

Google: So Long Search Queries, Hello Search Analytics

The Search Queries report in Google' Webmasters Tools is being replaced with a new "Search Analytics" report. The new report offers the ability to compare desktop and mobile traffic, compare metrics in different countires...

7 Steps to Better Local SEO

:: By Travis Bliffen, Stellar SEO :: In the beginning, local SEO much like its organic counterpart, was pretty simple. Build a ton of citations and rank. In 2015 you have to be a little more strategic if you want to break into the...

SEO vs. Social Media - Where Is Your Money Better Spent

:: By Travis Bliffen, Stellar SEO :: If you have the time or budget to use SEO in conjunction with social media optimization, doing so will allow you to reach the broadest possible audience. If your time and budget limit put you in...

Monitoring Multiple SEO Campaigns

To help improve search engine optimization (SEO) many brands leverage SEO software and solutions. As these solutions and software evolve its vital that brands understand the new features in order to get the most out of their efforts...

3 Simple Ways to Attract More Social Traffic

:: By Travis Bliffen, Stellar SEO :: A study conducted by Shareaholic indicated that approximately 24 percent of the visitors received by a group of 300,000 websites was social traffic. This means that if social traffic is not part...

Google Introduces Breadcrumb-Like Mobile Search Results

Most often used on e-commerce websites, breadcrumb navigation shows users how they got to the page they are currently viewing. In theory, breadcrumb navigation can improve the user experience and help increase conversion because a...

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