Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

SEO Testing with Google AdWords

:: By Travis Bliffen, Stellar SEO :: Have you ever run across a great keyword and after spending eight months to rank it, discovered that it isn’t so great after all? In SEO, there are a ton of discussions about on-page SEO ...

7 Ways to Bury Your Competitors in Local SEO

:: By Larry Alton, @LarryAlton3 :: Search engine optimization (SEO) is appealing in theory, but there’s a problem; there are thousands of businesses, some of them massive in size with budgets to match, already competing for a...

What Google's New Pixel Phone Will do for Mobile SEO

:: By Nick Rojas, @NickARojas :: While Google's new Pixel smartphone has the best-ever smartphone camera, a battery capable of lasting all day, and unlimited storage for videos and pictures, the mobile device also has under-the...

5 Tips for Creating Location-Specific Content

:; By Derek Miller, CopyPress :: Google has placed an emphasis on hyper-local listings in the SERPs (search engine results pages) with the goal of helping customers find the right locations and the tools to visit brick-and-mortar companies...

6 SEO Mistakes to Leave in 2016

:: By Travis Bliffen, Stellar SEO :: Don't blink or it will be 2017, and the ineffective search engine optimization (SEO) strategies used prior will have followed your enterprise into the New Year. To start getting more results...

Google Is On To You; Stop Gaming the Play Store

App developers understand the importance of reviews to their mobile application's success, and as a result, are often drawn to the darker side of the Web. It is not uncommon for developers to purchase or 'incentivize' fake...

Should SEO Companies Guarantee Their Work?

:: By Travis Bliffen, Stellar SEO :: Over the years, businesses have learned that any “guarantee” for SEO work is the first sign they should run. This advice often centers around the concept that companies offering guaranteed...

Transform Big Marketing Data into Personalized, Plain-English Insights

Content intelligence platform Conductor has launched a new solution designed to improve the workflow and productivity of digital marketers by surfacing important business insights through a live feed of personalized, and very "plain...

Set Up Bing Ads with Greater Ease

It may not (ever) have the reach of Google Adwords, but Bing Ads has been on a roll recently introducing updates and improvements and now it is doing the same for its campaign creation workflow. The system, which essentially simplifies...

SEO Ranking Factors for 2017

:: By Cory Matthews, Amuse Digital :: For all of the talk of changing ranking factors and algorithm updates, ranking signals have remained largely the same. All indicators point to that trend continuing in 2017. Google has spent the...

Google Penguin 4.0 and What You Need To Know to Rank

:: By Michael Peggs, Marccx Media :: SEOs and digital marketers alike had been waiting for word about the latest update to Google’s ranking algorithm, since the RankBrain announcement in 2015. On Sept. 23 2016, news broke that...

Perfecting the Meta Description

Over the past two decades meta descriptions have managed to maintain their role as an important, if not essential, element of search optimization. While many digital professionals responsible for search engine optimization (SEO) are...

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Test AMP Markup Validity

Many of those responsible for search engine optimization can see the potential benefits of developing webpages that are compliant with the Accelerated Mobile Pages (AMP) project, but it's not easy to use AMP if you're burdened...

Should SEOs Lead Website Builds?

:: By Travis Bliffen, Stellar SEO :: It is not uncommon for a business owner to order a new website and upon its completion, look for a company to “SEO it." While common, this practice reduces the efficiency and effectiveness...

Search Master: New Mobile Index Will Soon be the Primary Index at Google

Google may not have a single index for mobile and desktop users any longer, and everything you know about SEO could soon change. It has been reported from Pubcon this week that Google may, in fact, release an entirely separate mobile...

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