Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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SEO Roundup: Yahoo and Yelp, Backlinks and Content

:: Each week, Travis Bliffen of Stellar SEO recaps the recent news affecting search and rounds up a collection of highly relevant content and an actionable SEO tip to help Website Magazine readers with their online marketing efforts...

Yahoo Differentiates By Upping the Ante with Yelp Listings

Earlier this month, Yahoo announced a partnership with local review service Yelp, which will integrate business listings into Yahoo Search results, differentiating itself from competitors including Google and Bing. While it is unlikely...

A Search Engine Without Links?

The pursuit of backlinks can be exhausting for today's digital marketers and search engine optimization professionals, but according to a new video from Matt Cutts, you're better off as an end-user with search engines that...

SEO Roundup: This Week's SEO News & Updates

:: By Travis Bliffen, Stellar SEO :: A recent study released in the Salesforce 2014 State of Marketing Report indicates that SEO is currently being used by 73 percent of the companies surveyed with an additional 17 percent stating...

The SEO Weekly Roundup

Welcome to our new SEO weekly roundup with Website Magazine's regular contributor Travis Bliffen of Stellar SEO . Each week, Travis will bring you a recap of recent news affecting search, a collection of highly relevant content...

Site Speed as a Ranking Signal (Told You So)

It's not just our team at Website Magazine that has repeatedly expressed the importance and benefits of a fast website; Google itself (as well as SEO whipping boy Matt Cutts) has long advocated for a speedier approach to web page...

Robocop & The Future of Search (at Bing)

What will search engines look like next year? How about five, ten or fifteen years? That was the challenge put before Bing by Sony Pictures who asked the search engine to come up with a concept for search in the not-too-distant future...

Knowledge Graph Dropdown Hit the Local SERPs at Google

It appears that Google is now including Knowledge Graph dropdowns (see below) inline in both general and local search results. Knowledge Graph results, as you likely know, typically pulls the data it shows from available Wikipedia...

Point of View: The Death Of SEM?

By Marcus Howling, Web Talent Marketing Various publications and bloggers continue to publish articles predicting the death of search engine marketing or SEM. Could this actually be the end of SEM and thousands of careers? Sarah Kershaw...

Refresh Update: Google Modifies Page Layout Algorithm

Does design play a role in how well your website performs on the search results? It most certainly does and it's time to start paying attention or your traffic might suffer. Google's Matt Cutts has announced that the search...

Google Requests Some Webmasters Re-Verify Listings in Google Places

Numerous webmasters have received an email from Google requesting they review and confirm information in their Google Places account. Google already provides the ability for webmasters to manually verify their Google maps and Google...

DMOZ Shrinks by 20 Percent

Remember when having one or more Web page listings in DMOZ was absolutely essential to the success of search engine optimization campaigns? With the fall in popularity of directories, a DMOZ link is sought after far less these days...

How YOU Can Be Popular in Search Forever

There sure are a lot of suggestions when it comes to optimizing a website for search engines. In the past month alone, for example, Bing has said exact match domains don't influence position in website ranking, and Google has said...

Google Goes International in Paid Link Crack Down

Google is out for digital blood in an effort to maintain the integrity of its entire citation-driven (links) search ecosystem. In the last week alone, Google has penalized a French link network Buzzea for the use of paid links (see...

Article Directories for SEO? Um... No

One of these days, you’re going to wake up to news that Google’s Matt Cutts has suggested an actual strategy on how to increase your inbound links – today is not that day. Article directories are the latest casualty...

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