Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Bing's Snapshot Adds 150M New Entities

"Search" is about far more than just submitting a query and browsing the results; it's also about obtaining information and acting upon it - and quickly. Bing is well aware of consumer's shifting attitude toward search...

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Driving Organic Search Traffic for SMBs

ReachLocal is driving more organic search traffic to SMB websites, thanks to its new ReachSEO offering. ReachSEO leverages local SEO best practices to increase search traffic for SMBs with websites powered by the company’s ReachEdge...

Webmaster Tools Now Tracking HTTPS Pages

Google's Webmaster Tools platform is essential for those seeking to improve their position on the Web's most popular search engine. There's a lot of information and insights that can be gathered, but to date, Google has...

Barnacle SEO: The Next Hot Trend in SEO?

Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as “SEO for the Sam’s Club crowd” this technique is making a strong comeback as penalization risks from Google continuing...

SEO Weekly Roundup: Bing, Google & More!

:: Each week, Travis Bliffen of Stellar SEO provides Website Magazine readers a recap of recent news affecting search and rounds up a collection of highly relevant content and an actionable SEO tip to help Website Magazine readers...

Search & Social for Online Publishers

Twice as many publishers are satisfied with their Facebook traffic as compared to Twitter, Instagram and Reddit traffic according to VigLink and Netpop's recently released Publisher Roundtable report. The study revealed many interesting...

Yandex Drops Link Value, Will Google Follow?

Russian search engine Yandex stayed true to their word, dropping link factors from a portion of its search ranking algorithm. The company indicated in late December they would begin reducing the influence of links due to rampant abuse...

Bing Ads Loosens Normalization Policies

Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In...

21 Local SEO Mistakes You Didn’t Know You Were Making

:: By Travis Bliffen, Stellar SEO :: Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being...

SEO Weekly Roundup: Hashtag Rumors, Local SEO & More

:: Each week, Travis Bliffen of Stellar SEO provides Website Magazine readers a recap of recent news affecting search and rounds up a collection of highly relevant content and an actionable SEO tip to help Website Magazine readers...

Into the Digital Mine; Digging into Twitter Insights with gShift

Search engine optimization software provider gShift has released an interesting new social keyword research module that will likely prove ideal for content marketers looking to gather data from the conversations a brand’s audience...

Bing Cracks Down on Keyword Stuffing

In years past, one of the most common practices of black hat search engine optimizers was that of keyword stuffing. The practice entailed "stuffing" (or including) as many relevant keywords into a page as was possible in...

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Content Marketers, SEOs Get Big Data

Some data – like competitive analysis and research market opportunities - is better off in the hands of big companies. At least it may seem that way. Enter the Data Cube. BrightEdge , a content marketing platform, customers ...

SEO Weekly Roundup: Page Penalties, Hashtags, +1s & More

:: Each week, Travis Bliffen of Stellar SEO recaps the recent news affecting search and rounds up a collection of highly relevant content and an actionable SEO tip to help Website Magazine readers with their online marketing efforts...

Does Google Plus Influence Search Rankings?

Recently, Website Magazine contributor Travis Bliffen had the opportunity to catch up with social media specialist Crystal Childs and discuss how SEO and social can work together more efficiently. Crystal Childs is a former graphic...

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