Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Early Look: Keyword Revenue Forecasting Tool

Developing effective SEO and content marketing strategies is a pipe dream for many professionals who lack the knowledge and tools needed to convert keywords into potential revenue.   In the last couple months, however, ZOG Digital...

SEO Basics: On-Page & Off-Page Optimization

By Marcus Howling, Web Talent Marketing SEO is not dead. The exact opposite is true. SEO is alive and thriving. Ask the tens of thousands of professionals who wake up and put on SEO white hats every morning. With more businesses paying...

5 Sources for Trusted Links

:: By Travis Bliffen, Stellar SEO :: If there is one type of link that Google loves, it is an editorially reviewed, contextual backlink. While many “tactics” have come and gone over the past 15 years, the value of a contextual...

Eliminate the Keyword Not Provided Problem

Marketing analytics vendor Jumpshot, which launched in January of 2015, is taking aim at the encrypted search results problem. While other research tools receive data through the Adwords API or use bots to piece together data inputs...

Mastering Local SEO – A Resource Guide

:: By Travis Bliffen, Stellar SEO :: For the past few years, Google has increasingly aimed to show better local results, making the SERPs an ideal place for those searching for local businesses. As you may know, Google has recently...

Backlink Data From a Historical Perspective

A website's link profile is dynamic - new links emerge and old ones fade away. That's just the way it goes in SEO. Knowing which links are dead, however, provides an opportunity to get them back and thus improve the overall...

Optimizing for Speed in SEO Campaigns

In 2015, search engine optimization requires way more than "high-quality" content and "authority links" alone - there are actually many other factors that play a role in organic ranking and those Web professionals...

Goodbye Link Explorer, Hello Inbound Link Tool

Bing announced that Link Explorer, its link analysis tool used by many an SEO since 2012, would be shut down starting October 1st. The tool was actually quite popular among the search engine optimization community as it provided some...

Want to Start an SEO Agency?

:: By Travis Bliffen, Stellar SEO :: For many of you the thought of doing more SEO work than your own website already requires is a nightmare, for others, like myself, the challenge of SEO is alluring. I started doing SEO like many...

Optimizing for the Local Pack Today

Search engine optimization has always been a dynamic practice, where changes in how the engines index and return websites and content drives how a digital presence is optimized. This is illustrated clearly in the recent changes to...

How to Get More Positive Reviews on Yelp

:: By Travis Bliffen, Stellar SEO :: Eighty-three million people visit Yelp each month, making it a significant influencer in where consumers spend their money. If that weren’t enough, Yelp not only has a dominant presence on...

Marketing Silos Persist

A recent survey of senior-level marketing decision makers from PR firm Hotwire reveals that while a variety of channels are being used, there is more to be done when it comes to integrating campaigns . Revealing a significant bias...

SEO Battle: UPS Vs. FedEx (1 Year Later)

:: By Travis Bliffen, Stellar SEO :: In Aug. 2014 we compared the SEO efforts of UPS to those of FedEx and UPS squeaked past FedEx with a final score of 9 to 8. On the one year anniversary of that comparison, let’s see how these...

Perfect Together: Website Audits & Web Presence Analytics

For today's 'Net professional, it is essential to know how, where, why and when to execute content, search and social campaigns - and the available tech for doing so just keeps getting better. Web presence analytics platform...

Why Businesses Should Combine Content Marketing with SEO

:: By Douglas Karr, DK New Media :: Online marketing strategies evolved rapidly over the last two decades. Many segments grew so rapidly that they erupted into their own industries. Content marketing and search engine optimization...

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