Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

SEO Basics: Get Crawled by Google & Bing

Search engine optimization is a process - sometimes a longer process than usual. If you're finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable or normal, then maybe...

Bing Helps Veterans, The Panda Returns & Some E-Commerce SEO Tips Too!

:: By Travis Bliffen, Stellar SEO :: In the News >>Touted as the biggest e-commerce event of the year, IRCE is scheduled for June 10-13 and will be located in Chicago at the McCormick Place West. If you are nearby and are looking...

Content Performance High on Search Marketers' Priorities

If there's an underlying theme for 2014 so far, it's that content marketing is even more important to Internet professionals - and the companies they support - than it was just one year ago. The 2014 BrightEdge Search Marketer...

Google Places Update Simplifies Local Search Management

Achieving success with local listings in the search engines, namely Google, is of paramount importance to today's enterprises. Neustar recently published an infographic/report on the high conversion rates experienced in local search...

Google Strikes Again and Duplicate Content Sucks

:: By Travis Bliffen, Stellar SEO :: Google officially announced that they will be modifying access to paid ad keywords much like they did for organic search. You will still be able to get data from Google in Webmaster tools and the...

Yahoo Dumps Local Reviews, Shows Off Yelp Listings

Yahoo's search engine market share is far, far less than that of Google (as you likely know), but the Sunnyvale, CA-based company is doing everything it can to create a richer user experience and make itself appealing once again...

As Mobile Matures, Ad Spend Goes Up

Mobile is maturing right before our virtual eyes. Today, Covario – a search marketing firm – released its Global Paid Search Spend Analysis for the first quarter of 2014 . One of the key findings of the study was the rise...

Bing is Growing, Yelp is Scandalous, and I Need Your Help!

:: Travis Bliffen, Stellar SEO :: Bing is pouring on the new features as they try to compete with Google. Recently on the Bing Blog, they discussed how they are focused on better understanding how the world interacts and delivering...

On-Page SEO: Anatomy of a Perfectly Optimized Page

:: By Korah Morrison, Blogoloola :: It is hard to sum up the perfect search engine optimization (SEO) tactics for every website or Web page, and that is mainly because, for the average website owner, it takes quite a bit of education...

Google + Optimization and Link Building Strategies

:: By Travis Bliffen, Stellar SEO :: Many Internet professionals, me included, aren't Google Plus's biggest fans and if it had failed, many of us wouldn't have lost a bit of sleep over it. The fact of the matter is, however...

Link Count Decrease in GWT? Don't Panic

Reports that the link report within Google Webmaster Tools is showing lower numbers is causing some mild panic among the SEO community. There are reports in several industry forums and one Google Webmaster Help thread in particular...

Bing's Snapshot Adds 150M New Entities

"Search" is about far more than just submitting a query and browsing the results; it's also about obtaining information and acting upon it - and quickly. Bing is well aware of consumer's shifting attitude toward search...

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Driving Organic Search Traffic for SMBs

ReachLocal is driving more organic search traffic to SMB websites, thanks to its new ReachSEO offering. ReachSEO leverages local SEO best practices to increase search traffic for SMBs with websites powered by the company’s ReachEdge...

Webmaster Tools Now Tracking HTTPS Pages

Google's Webmaster Tools platform is essential for those seeking to improve their position on the Web's most popular search engine. There's a lot of information and insights that can be gathered, but to date, Google has...

Barnacle SEO: The Next Hot Trend in SEO?

Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as “SEO for the Sam’s Club crowd” this technique is making a strong comeback as penalization risks from Google continuing...

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