Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Google SERPS Going Visual

It seems Google is testing a new design for its "local pack," the local maps search results returned when there is local intent in the query. The local pack usually contains business name, location, reviews and a map, but...

Google Unveils Dynamic Structured Snippets for Search Ads

To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs...

Why SEM Testing Is Critical for Your Business

:: By Jessica Carr, 3Q Digital :: One of the first things search engine marketing professionals must discuss with a new client is budget: What portion of their marketing dollars is devoted to paid search? It seems like a simple question...

Where to Get Your First 44 Backlinks

:: By Travis Bliffen, Stellar SEO :: You have just set up your new website and you want the world to hear what you have to say. The problem is, with all of the conflicting advice about link building you don’t know where to start...

SEO Inquiry: Subdomains vs Subdirectories

SEO professionals have long debated whether subdomains or subdirectories were better; we've known the answer for years (it doesn't matter) but questions still arise. In an informal test of this question, it appears that the...

Mobile-Friendly Factors as a Ranking Signal

:: By Michael Ramirez, SearchRPM :: After a long stint of testing mobile factors and adding the mobile-friendly label to search results, Google has finally announced that as of April 21, 2015 it will be expanding its usage of mobile...

Mobile Accounts for Nearly Half of Google Ad Clicks

Each year there are new trends that arise and its important for businesses and professionals alike to analyze these trends in order to figure out where the markets are heading and what the next trend might be. A recently released report...

Leverage LinkedIn for Search Traffic in 3 Easy Steps

:: By Travis Bliffen, Stellar SEO :: If you are a regular reader of Website Magazine you have likely seen one of our previous articles discussing Barnacle SEO . You see examples of this all the time and probably don’t even realize...

Blogging for Better SEO

:: By Travis Bliffen, Stellar SEO :: Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent...

Nom, Nom, Nom: Bing Introduces Food Ordering Button

Ordering food online has become a staple of many consumers' regular Internet activities and with Bing’s newest update the process has become much quicker. Bing has recently announced a new feature on their search engine results...

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Google's Shrinking SERPS: How to Get Your Content Found

:: By Aaron Agius, Louder Online :: Want to succeed online? It’s pretty much universally agreed upon that, to do so, you need to appear high in Google’s organic search rankings. Unfortunately, this is getting more difficult...

Search Marketing vs. Newspaper & TV – Which Should You Invest In?

:: By Travis Bliffen, Stellar SEO :: As a business owner, marketing director or anyone who has a say in how your marketing budget is allocated, it is important to understand which channels will yield the highest return and what the...

60-Minute SEO: A Daily Planner

:: By Travis Bliffen, Stellar SEO :: Many of you are familiar with the positive impact that SEO can have on your website and more importantly, on your ability to generate leads and sales online. While you can’t deny the importance...

Creating Buyer Personas Utilizing SEO Data

By David Meade To create high-value transactions that result in large profits, companies need to create buyer personas, and that responsibility may fall on SEOs and copywriters. In this briefing, we’ll cover the main points one...

Want Fewer Customers? Here's How!

:: By Travis Bliffen, Stellar SEO :: As you sat down with your team at the end of 2014, I am sure that many of you made plans to decrease the number of customers you have and cut your profits in 2015. Decreasing conversion rates, driving...

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