Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Knowledge Widget & Satori-Based Entity Search Come to Bing

Bing has been working for quite some time on improving the usefulness of its web search results by including information about "entities" (people, places, things) which comes from its work on its knowledge repository known...

SEO Sitemaps Aren't an Indexing Guarantee

Experienced search engine optimization professionals know that just because you submit a sitemap to Google, doesn't necessarily mean that your site's pages will be indexed. That important bit of information has recently been...

Mobile Research Leads to Conversions

Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search...

Cutts Says Two Strikes & You're Out

If you've been penalized by Google for violating the webmaster guidelines, (and you know who you are), consider yourself on double-secret probabtion. The next time, you could be out for good. A new video (seen below) from Google's...

Does Google Always Provide Better Results?

Google probably provides your website with a substantial amount of Web traffic, and is likely equally responsible for driving a large percentage of your conversions. But does the use of Google always provide better performance/results...

Bing-Pinterest SEO?

It’s been a couple months since Bing announced “Image collections” - essentially allowing users searching for images on Bing to see related Pinterest boards alongside regular search results. Unfortunately, we're...

Webmaster Tools Showing Faulty Mobile Redirects

Google announced that it has expanded the Crawl Errors notification feature available in Webmaster Tools to help websites identify which pages are misconfigured for smartphone-optimized websites. The new Smartphone errors tab (seen...

12 Most Important Google Webmaster Help Videos from 2013

Google’s Matt Cutts produces numerous videos each year, educating webmasters on what the search engine considers best practice when it comes to search engine optimization. As Website Magazine winds down its coverage of 2013 and...

SEO Beginner's Guide to Landing Pages & Minisites

:: By Jason Hulott, SpeedieConsulting :: Companies who market themselves online need to make sure they maximize every dollar they spend attracting traffic. When leveraging pay per click, simply sending every piece of traffic to your...

Index & Optimize Mobile App Content for Search

Google announced a new capability called App Indexing in late October that provides the ability for the search engine to index content found within Android Apps and display it on result pages. Thanks to this app content indexing capability...

Can You Hear Me Ka-Ching Now? Calls as Conversions Comes to Adwords

Google announced at the beginning of October that phone calls would soon be added as a conversion type within AdWords and that day has finally come. The mobile click-to-call ads will now be shown in the regular Conversion columns....

TagMan ToolKit Recovers Keyword Data

Recent changes to Google’s search algorithm and the limited availability of organic search keyword data has left many e-commerce advertisers searching for alternative ways of understanding how users reached their site in a bid...

What's Your GEO-Rank?

Search engines have evolved to the point where Internet professionals must understand where their website is actually ranking when users search for them (and their content or services) from different locations. Doing so can help today’s...

Salary Trends for Search Marketers

SEMPO, a non-profit organization serving the search engine marketing industry and marketing professionals, released the results of its fourth annual Salary Survey. The research explored salaries in search marketing, as well as job...

Local SEO Tactics for 315 U.S. Businesses [A Study]

Brands that focus on local SEO efforts on Google this holiday season can significantly improve visibility on priority keywords, according to Jon Schepke, CEO and founder of SIM Partners , which recently released a report on the topic...

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