Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

QUICK HIT: Organic is the Search Primary Acquisition Channel for Travel

Performance Horizon, together with WBR Digital, put together an industry report that benchmarks the digital marketing efforts in the travel industry and some results could influence how marketing spend is allocated in other verticals...

What's Your SEO Score?

There are many SEO audit tools on the market, but knowing which one to spend your time and money on can be difficult. Using one for free - without even entering contact information - can prove useful. Flaunt Digital has released a...

Bridging the SEO and Content Marketing Gap

Content marketing solution ScribbleLive recently announced the acquisition of enterprise-level SEO platform Linkdex (which was listed as #40 on Website Magazine's Top 50 Search Engine Optimization Solutions in December 2015) and...

7 Tips for Better Image SEO

:: By Travis Bliffen, Stellar SEO :: For the longest time photos were an afterthought to bloggers and webmasters. To some, they were thought of as eye candy; something that makes your page look nicer, but really doing nothing to improve...

How to Best Optimize Your Images for SEO

:: By Keval Padia, Nimblechapps :: A picture is worth a thousand words may be an overused phrase, but it holds true. Images make posts, pages and more interesting and compelling, but failing to optimize them for both engagement and...

The Impact of an Effective Image Management Strategy on Your Website

:: By Colin Bendell, Akamai :: Images are critical to the success of your online business. Good visual content does not just increase online sales, but also increases user engagement, retention and loyalty. Even online training or...

When Social Hurts Search (And How to Avoid the Risk to Rankings and Reputation)

Thanks to smartphones and social channels, people are easily “checking in” to local businesses on Facebook and other digital properties (e.g., Google, Foursqaure) to show off their patronage and share their whereabouts...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to Snapchat and if the social media darling would be able to survive. Snapchat, however, is moving away from a pure social play, and getting into another highly...

8 Ways to Improve Your Content Strategy

:: By Travis Bliffen, Stellar SEO :: As RankBrain continues to have a greater impact on rankings, you cannot overlook the importance of creating good content. While many tell you to “create great content,” they forget to...

SEARCH MASTER: Using Search Console for Link Prospecting

If your website is struggling to appear on the first page of search results at Google, the reason is simple: it does not have enough inbound links. SEO gurus can talk all they want about the endless list of on-site influencing factors...

SEO Newbie: Using Google's HTML Improvements Feature

:: HTML Improvements in Google Search Console :: Everybody makes mistakes (or so they tell me). Despite the often vast reserves of experience and expertise of search marketers (as well as all the information available on the 'Net...

Search Master: Writing Titles Like an SEO Boss

What catches your attention on search engine results pages? If you're like the vast majority of consumers, it's the titles of the pages that were returned. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Titles...

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Small Businesses Are Terrible at Tracking ROI

If you operate a small business chances are pretty good that you are not tracking the return you are receiving from your online promotional efforts. According to a new survey from RevLocal , 75 percent of local businesses say they...

19 Common Mistakes Killing Your E-Commerce SEO

:: By Travis Bliffen, Stellar SEO :: SEO is the most effective tool for e-commerce customer acquisition and retention. Research shows that nearly half of online buyers begin their shopping process with a search engine. Reconfirming...

The Definitive Guide to Local SEO in 2016

:: By Travis Bliffen, Stellar SEO :: This is a very important year from an SEO perspective. Even though the power and importance of local SEO is minimized in some circles, the truth is that SEO is far from being dead. In fact, it is...

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