Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Web Design Mistakes that Kill Rankings

:: By Travis Bliffen, Stellar SEO :: As most Web pros know, Google has updated its algorithms several times to allow for more “user-friendly” content, while rewarding websites that provide a great user experience. The changes...

Scraper Site Ranking Higher? It's Your Own Fault

It's happened to many websites - they find that the content they have spent time developing is appearing on another site, and often, in a position higher than they received on the Google search results page! SUBSCRIBE to Website...

5 Tips for Creating Content that Naturally Amasses Links

By Austin Paley, Blue Fountain Media In nearly all content marketing programs, the ultimate goal is to create high-quality content that’s of value to readers while promoting growth for the business by attracting new potential...

Early Look: Keyword Revenue Forecasting Tool

Developing effective SEO and content marketing strategies is a pipe dream for many professionals who lack the knowledge and tools needed to convert keywords into potential revenue.   In the last couple months, however, ZOG Digital...

SEO Basics: On-Page & Off-Page Optimization

By Marcus Howling, Web Talent Marketing SEO is not dead. The exact opposite is true. SEO is alive and thriving. Ask the tens of thousands of professionals who wake up and put on SEO white hats every morning. With more businesses paying...

5 Sources for Trusted Links

:: By Travis Bliffen, Stellar SEO :: If there is one type of link that Google loves, it is an editorially reviewed, contextual backlink. While many “tactics” have come and gone over the past 15 years, the value of a contextual...

Eliminate the Keyword Not Provided Problem

Marketing analytics vendor Jumpshot, which launched in January of 2015, is taking aim at the encrypted search results problem. While other research tools receive data through the Adwords API or use bots to piece together data inputs...

Mastering Local SEO – A Resource Guide

:: By Travis Bliffen, Stellar SEO :: For the past few years, Google has increasingly aimed to show better local results, making the SERPs an ideal place for those searching for local businesses. As you may know, Google has recently...

Backlink Data From a Historical Perspective

A website's link profile is dynamic - new links emerge and old ones fade away. That's just the way it goes in SEO. Knowing which links are dead, however, provides an opportunity to get them back and thus improve the overall...

Optimizing for Speed in SEO Campaigns

In 2015, search engine optimization requires way more than "high-quality" content and "authority links" alone - there are actually many other factors that play a role in organic ranking and those Web professionals...

Goodbye Link Explorer, Hello Inbound Link Tool

Bing announced that Link Explorer, its link analysis tool used by many an SEO since 2012, would be shut down starting October 1st. The tool was actually quite popular among the search engine optimization community as it provided some...

Want to Start an SEO Agency?

:: By Travis Bliffen, Stellar SEO :: For many of you the thought of doing more SEO work than your own website already requires is a nightmare, for others, like myself, the challenge of SEO is alluring. I started doing SEO like many...

Optimizing for the Local Pack Today

Search engine optimization has always been a dynamic practice, where changes in how the engines index and return websites and content drives how a digital presence is optimized. This is illustrated clearly in the recent changes to...

How to Get More Positive Reviews on Yelp

:: By Travis Bliffen, Stellar SEO :: Eighty-three million people visit Yelp each month, making it a significant influencer in where consumers spend their money. If that weren’t enough, Yelp not only has a dominant presence on...

Marketing Silos Persist

A recent survey of senior-level marketing decision makers from PR firm Hotwire reveals that while a variety of channels are being used, there is more to be done when it comes to integrating campaigns . Revealing a significant bias...

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