Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Local SEO Link Building in 2016

:: By Travis Bliffen, Stellar SEO :: Last week we covered some of the most important elements of local SEO , one of which was link building. Local SEO link building has changed quite a bit over the past few years, shifting focus from...

Don't Panic SEOs, That Wasn't Penguin (Yet)!

If you've seen some position/ranking shifts on Google the past few weeks (and drops or increases in traffic as a result), you're not alone. Early indications are that the recent fluctuations in the search results are simply...

Quick Hit: Anchor Text & Google Rankings

SEO software ahrefs has released an interesting study on the correlation of exact match anchor text links with rankings. Researchers set out to discover if there was any correlation between the percentage of exact-match anchor text...

Quick-Start Checklist: Local SEO

:: By Travis Bliffen, Stellar SEO :: Local SEO is a powerful way to advertise your business. Whether you own a local store, are a contractor or have a great dive bar, local SEO can help you attract attention and leads. Like most things...

Identifying Overlooked SEO Prospects on Your Website

By Alec Stevens, Strategic SEO Training Institutes Your website is instrumental in building your online reputation. You have been working hard to make it appear professional and represent who you actually are. Though you have been...

Ready, Set, Go! One-Hour SEO

:: By Travis Bliffen, Stellar SEO :: While businesses always desire greater search traffic, the time allotted to reach their goals is often limited. If in-house marketing professionals acquire this essential task, but are not sure...

In-Depth Search Results at Google in Focus

Google made an interesting change to in-depth articles featured in its search results in an apparent effort to make them more like the regular organic search results. The search engine dropped the percentage of results that show in...

Search is So 2015; Here Come the Display Ads!

An estimate from research firm Emarketer is circulating which indicates that this could be the year that display ad spend surpasses search spend in the US. Emarketer is suggesting that display ad spend, spurred by the growth in video...

16 SEO, Marketing, & Sales Blogs to Follow in 2016

:: By Travis Bliffen, Stellar SEO :: As fellow 'Net professionals know, SEO is a rapidly changing game, as is digital marketing as a whole. Staying on top of the newest features of paid search, best practices for SEO, and learning...

16 On-Site Search Tips for 2016

Website visitors that engage with on-site search are more likely to convert because they know what they are looking for. This is why it is important for site owners to continuously optimize their website’s search functionality...

4 Quick SEO Resolutions for the New Year

The end of the year marks the perfect time to make an action plan for the next 12 months. When it comes to SEO, there are a few no-brainer resolutions that Web professionals should make to ensure their digital properties are visible...

Domain Authority Stacking and IFTTT Syndication Strategies

:: By Travis Bliffen, Stellar SEO :: Domain Authority Stacking (DAS) is an SEO strategy developed by SEO expert Jimmy Kelly. The premise of DAS is to link multiple layers of sites together in order to pass authority to your money site...

Talking Points: 7 Ways to Convince Your Boss to Invest Into SEO

:: By Travis Bliffen, Stellar SEO :: Have you ever had a great idea but just couldn’t find a way to get your boss to see your point of view and sign off on your idea? Chances are you have found yourself in that situation a time...

Bold SEO Predictions: Are You Ready For Rank Brain?

:: By Marcus Howling, IllMarketing Solutions :: At the end of every year it is best to reflect on all of the Google updates. After all, it is not possible to make a bold prediction without knowing the history. The first confirmed 2015...

Judging a Link's True SEO Value

:: By Travis Bliffen, Stellar SEO :: Many times it is those seeking to push the limits and game Google’s algorithm that give us a glimpse into how links can truly be evaluated and how much ranking power each link yields. Those...

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