Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

2013 Search Advertising Ends on a High Note

Search advertising ended 2013 on a high note, with data from Covario revealing that fourth quarter pay-per-click advertising rose 13 percent from the third quarter and 7 percent year-over-year. Additional data from the search marketing...

Import SEO Keywords into GinzaMetrics with GWT Integration

Enterprise SEO software and content marketing platform Ginzametrics announced that it now includes an integration with Google's Webmaster Tools solution. Ginzametrics users that connect their Google Webmaster Tools account will...

Google Hummingbird, A Caffeine-Fueled, Long-Tail Search System

Sylvia Nankivell, Traffic Acquisition Manager, Affiliate Window The title of this article will have either caused you utter despair or a great deal of intrigue. For those of you that sit with the former, read on and you will slowly...

Easy SEO Fix for Duplicate Content

Duplicate content is a very real (and, of course, serious) threat to search engine optimization initiatives - but how much exactly? Isn't it a bigger issue for sites proudly (yet often discreetly) donning their black hats or can...

First Google, Now Bing? Encrypted Search Plague Spreads

SEOs probably don't have much hair left to pull out, but if they did, that's exactly what they would probably do with an important discovery over the weekend. Apparently, Bing is now enabling searchers to conduct queries over...

What SEOs Need to Know in 2014

:: By Manas Kumar, www.1seoin.com :: The search engine optimization world is evolving continuously, and those responsible for improving their company's position in the search engine result pages (SERPs) must change with it. The...

Knowledge Widget & Satori-Based Entity Search Come to Bing

Bing has been working for quite some time on improving the usefulness of its web search results by including information about "entities" (people, places, things) which comes from its work on its knowledge repository known...

SEO Sitemaps Aren't an Indexing Guarantee

Experienced search engine optimization professionals know that just because you submit a sitemap to Google, doesn't necessarily mean that your site's pages will be indexed. That important bit of information has recently been...

Mobile Research Leads to Conversions

Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search...

Cutts Says Two Strikes & You're Out

If you've been penalized by Google for violating the webmaster guidelines, (and you know who you are), consider yourself on double-secret probabtion. The next time, you could be out for good. A new video (seen below) from Google's...

Does Google Always Provide Better Results?

Google probably provides your website with a substantial amount of Web traffic, and is likely equally responsible for driving a large percentage of your conversions. But does the use of Google always provide better performance/results...

Bing-Pinterest SEO?

It’s been a couple months since Bing announced “Image collections” - essentially allowing users searching for images on Bing to see related Pinterest boards alongside regular search results. Unfortunately, we're...

Webmaster Tools Showing Faulty Mobile Redirects

Google announced that it has expanded the Crawl Errors notification feature available in Webmaster Tools to help websites identify which pages are misconfigured for smartphone-optimized websites. The new Smartphone errors tab (seen...

12 Most Important Google Webmaster Help Videos from 2013

Google’s Matt Cutts produces numerous videos each year, educating webmasters on what the search engine considers best practice when it comes to search engine optimization. As Website Magazine winds down its coverage of 2013 and...

SEO Beginner's Guide to Landing Pages & Minisites

:: By Jason Hulott, SpeedieConsulting :: Companies who market themselves online need to make sure they maximize every dollar they spend attracting traffic. When leveraging pay per click, simply sending every piece of traffic to your...

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