Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

5 Link Building Lies You’ll Hear in 2016

:: By Travis Bliffen, Stellar SEO :: As 2015 draws to a close I can all but hear content marketers dreaming up the click bait headlines that will run amuck in 2016. Rolling over to a new year is a trigger point for “this or that...

Unbend Your Mind to Overcome an SEO Plateau

:: By Adam Steele, Stone Junction :: Search engine optimization (SEO) is a fickle mistress; anyone who seeks to tame her needs to stay on their toes or risk being forgotten in the recesses of search engine results pages (SERPs). Regularly...

Measuring SEO Success in 2016

:: By Travis Bliffen, Stellar SEO :: The mission of the average SEO professional has changed significantly over the past several years. What started as mysterious wizardry and elusive technical tricks has evolved into marketing and...

The Fundamentals of SEO: Naming Conventions and URL Structure Today

In the digital practice of search engine optimization , few things have remained as consistently important as the that of page naming conventions and URL structures. Not only does the inclusion of keyword and keyword phrases provide...

The Consequences of Subdomain Spam on a Primary Website

Many websites today use subdomains as part of their website (and SEO strategy) but could a manual action from Google on a particular subdomain negatively impact the good standing of the entire website? That was the question from danielfoley22...

Yoast vs. All in One SEO: What’s Better for Your WordPress Site?

:: By Travis Bliffen, Stellar SEO :: For a new WordPress owner, SEO can be intimidating and confusing. One wrong move and your site could land deep into uncharted search territory (aka page two), never to be seen by a potential customer...

52 Content Marketing Tips for SEO

Businesses create content for a variety of reasons - one of which is for search engine optimization. To provide a comprehensive guide of content marketing for SEO, Website Magazine enlisted the help of 52 Web professionals who shared...

Yandex Now Crawling CSS and JavaScript

Most websites in the English-speaking world don't receive much traffic from Russian search engine Yandex, but for those that do, keeping abreast of changes that may impact their search engine optimization will most definitely benefit...

Better Mobile and 1st Position Bids with Simulator Tools

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new first page bid estimates. Optimizing bids can be cumbersome and can take a great deal of effort to achieve performance targets. The...

Securing Your WordPress Blog for Rankings, Revenue & Reputation

:: By Travis Bliffen, Stellar SEO :: WordPress sites are a primary target for hackers. Those who haven’t already taken precautions against certain attacks, run a high risk of leaving vulnerabilities open to hackers. A compromised...

Google's AJAX Crawling Scheme Deprecated

Google is no longer recommending its proposal to make AJAX pages crawlable. Previous to 2009, Google was simply unable to render and understand pages that use JavaScript to present content to users - essentially, pages that were created...

SERP Change for Yahoo/Firefox Users

Yahoo is retooling and redesigning its search results page for those using Firefox on their desktop computers When users search through Yahoo for famous people or movies, they will be presented with a strip of related videos and images...

Brainstorming Content Ideas in Under 5 Minutes

:: By Travis Bliffen, Stellar SEO :: Content creation and promotion is a big part of a good SEO strategy. Every once and awhile we can all come up with great content ideas off the cuff, but what if you need to consistently create content...

E-Commerce SEO: Quick Wins for the Holiday Season

:: By Travis Bliffen, Stellar SEO :: E-commerce SEO comes with a unique set of challenges. Regularly changing product inventories, dynamic pages and duplicate content are just a few of the common headaches associated with large e-commerce...

SEO: Is Everybody Doing It?

While it's been reported that only 17 percent of small businesses are actively investing in SEO, the Search Engine Marketing Professional Organization (SEMPO) paints a much rosier picture. SEMPO's 2015 State of Search Industry...

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