Mastering Search

9 Ad Lessons to Change Your Thinking

'Net Features : wm-searchmarketing — Tue, 18 Jun 2013 19:00:00 GMT

Editor's Note: The Web industry moves fast, and if you don't stop to take in what others are saying (and doing), you could be left behind. SMX Advanced 2013 offered some very informative and actionable paid advertising sessions. Joe Castro, Director...(read more)

SEO 3.0: Image Use and the Very Visual Future of Optimization

'Net Features : wm-searchmarketing — Tue, 18 Jun 2013 15:45:00 GMT

Google’s Matt Cutts indicated in his most recent video that using stock images on web pages does not have an effect on SEO – either negative or positive. Glad we have that cleared up! While images may not directly influence rankings, it’s...(read more)

How to Deal with AdWords Image Extensions

'Net Features : wm-searchmarketing — Tue, 11 Jun 2013 18:15:00 GMT

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs). At present, Google...(read more)

Commandments of the Anti-Panda Writer

'Net Features : wm-searchmarketing — Tue, 04 Jun 2013 13:50:00 GMT

:: By Steve Aedy :: Apparently, Google’s sole desire is to help people find high-quality sites in the search results. The jury is still out on whether or not they really intend to rule the world and updates like Penguin and Panda are just a precursor...(read more)

Working in a Post-Penguin 2.0 Web

'Net Features : wm-searchmarketing — Tue, 28 May 2013 19:45:00 GMT

Late last week, Google launched its most recent algorithm update in the form of Penguin 2.0. There was a lot of speculative discussion leading up to the release about just what changes this new Penguin would reveal. For now, less than a week since Penguin...(read more)

Google Data Highlighter Adds Supports for Six Data Types

'Net Features : wm-searchmarketing — Tue, 28 May 2013 15:00:00 GMT

The rich snippet markup tool added by Google was well received when it was launched back in December 2012, but it was limited to event-type data. This month Google added six new data types including those for articles, movies, TV episodes, local business...(read more)

Auto-Generate Sitemaps With Bing

'Net Features : wm-searchmarketing — Tue, 28 May 2013 14:30:00 GMT

Sitemaps are an important tool for search engine optimization professionals in that they provide an opportunity to expose or reveal to search engines the pages on their sites that they want indexed and crawled. While most search engines do a fine job...(read more)

What is Domain Clustering?

'Net Features : wm-searchmarketing — Tue, 28 May 2013 13:00:00 GMT

Google's search results are in a perpetual state of flux - as if you didn't know. As its algorithms change behind the scenes, and its index gets updated and refreshed periodically, the SEO community begins to notice broader trends which reveal...(read more)

Avoid Google Penguin 2.0 Slowdowns

'Net Features : wm-searchmarketing — Tue, 21 May 2013 15:35:00 GMT

How will Penguin 2.0 affect your website? How will you measure the impact? If you’re like most businesses, you’ll check your site’s search engine rankings and make assumptions based on where it stands. The team at Fruition thinks there’s...(read more)

The Truth about Backlinks & SEO

'Net Features : wm-searchmarketing — Tue, 21 May 2013 15:30:00 GMT

:: Travis Bliffen, Seo Proz :: SEO is the magic of the digital marketing world. While many experts claim to know for a fact what takes Web content to the front pages of search engines, the fact is nobody actually knows for sure. As search engine providers...(read more)

Move Search 2.0 to the Top of the Corporate Agenda

'Net Features : wm-searchmarketing — Tue, 21 May 2013 14:25:00 GMT

:: By Simon Bain, Simplexo :: We all misplace keys, phones, wallets, etc. Generally, when you lose something, it is only when you need it again that you notice its disappearance. Then, confusion, panic or fear may set in. You search high and low, retrace...(read more)

Could Google+ Play a Role in the Upcoming Penguin Update?

'Net Features : wm-searchmarketing — Tue, 14 May 2013 19:05:00 GMT

On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April of last year)....(read more)

Bing Makes it Easier to Find People

'Net Features : wm-searchmarketing — Tue, 14 May 2013 18:45:00 GMT

According to Bing, people are the second most searched for category on its search engine, and represent nearly 10 percent of all searches. Because of this, the company has launched a new feature to its search engine called People Autosuggest, which enables...(read more)

Session-Based Keyword Research

'Net Features : wm-searchmarketing — Mon, 13 May 2013 19:15:00 GMT

Bing suggested a rather unique approach to keyword research that search engine optimizaiton professionals may seriously want to consider. Keyword research is clearly important to the success of an SEO campaign as you need to know what content will attract...(read more)

Bing’s Social Sidebar Gets Interactive

'Net Features : wm-searchmarketing — Mon, 13 May 2013 17:47:00 GMT

Microsoft is making its search engine even more social, by allowing its users to comment and like stuff on Facebook directly from Bing. The search engine’s social sidebar, which was launched last year, now allows users to view comments on relevant...(read more)