Mastering Search : content marketing

4 Writing Resources for Content Marketers

'Net Features : wm-searchmarketing — Mon, 22 Apr 2013 18:02:00 GMT

Not all of us our Web Hemingways, and not all of us try to be either. But when we’re responsible for our company’s marketing initiatives, we must not only put together coherent sentences, but we must also drive consumers/users/readers to take...(read more)

Better SEO Through Content Marketing

'Net Features : wm-searchmarketing — Tue, 18 Sep 2012 16:35:00 GMT

By Scott Fasser, Director of Customer Experience at Optify Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond siloed visibility tactics to an integrated strategy to drive high...(read more)