Mastering Search : penguin

Could Google+ Play a Role in the Upcoming Penguin Update?

'Net Features : wm-searchmarketing — Tue, 14 May 2013 19:05:00 GMT

On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April of last year)....(read more)

The SEO Zoo: Panda vs. Penguin

'Net Features : wm-searchmarketing — Tue, 21 Aug 2012 19:30:00 GMT

The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s exotic wildlife....(read more)

Don't Ignore Manual Penalties from Google

'Net Features : wm-searchmarketing — Fri, 27 Jul 2012 15:15:00 GMT

Have you ever been hit with a manual penalty by Google? That is when publishers are notified by the search engine for breaking one or more of its quality guidelines. If so, how did you deal with it? The tricky thing with these manual penalties is that...(read more)