Mastering Search : seo

The Truth about Backlinks & SEO

'Net Features : wm-searchmarketing — Tue, 21 May 2013 15:30:00 GMT

:: Travis Bliffen, Seo Proz :: SEO is the magic of the digital marketing world. While many experts claim to know for a fact what takes Web content to the front pages of search engines, the fact is nobody actually knows for sure. As search engine providers...(read more)

Could Google+ Play a Role in the Upcoming Penguin Update?

'Net Features : wm-searchmarketing — Tue, 14 May 2013 19:05:00 GMT

On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April of last year)....(read more)

Is there a POC in Your SEO Audit?

'Net Features : wm-searchmarketing — Tue, 07 May 2013 19:05:00 GMT

SEO is becoming increasingly difficult by the day. To truly excel with the digital marketing tactic, it's essential to periodically audit the various elements of a website that may influence its ultimate success on the search results - particularly...(read more)

5 Reasons Your Search Traffic is Declining

'Net Features : wm-searchmarketing — Tue, 07 May 2013 18:27:00 GMT

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or optimize your website...(read more)

BrightLocal Puts SEO Industry In Focus

'Net Features : wm-searchmarketing — Tue, 07 May 2013 18:14:00 GMT

BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second such survey of the...(read more)

Don’t Let Your Social Media & SEO Take a Vacation

'Net Features : wm-searchmarketing — Fri, 03 May 2013 12:39:00 GMT

:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own business to re-evaluate...(read more)

6 SEO Game Changers to Know

'Net Features : wm-searchmarketing — Wed, 01 May 2013 05:05:00 GMT

By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most popular search engine...(read more)

3 Tips to Get Started on Mobile SEO

'Net Features : wm-searchmarketing — Tue, 30 Apr 2013 19:30:00 GMT

Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about a product or service...(read more)

SEO Mechanics - Anchor Text

'Net Features : wm-searchmarketing — Tue, 23 Apr 2013 19:25:00 GMT

The Internet has done a lot to make it easier to spread and digest information at a faster pace than ever before, but the really great thing that Web content is able to do is insert supplementary information right into the text on a page in the form of...(read more)

Direct Request Link Building from Zero

'Net Features : wm-searchmarketing — Tue, 09 Apr 2013 19:15:00 GMT

Everybody has to start somewhere, and when you’re trying to build credibility and bring people to your website basically from scratch, there are myriad opportunities available to build links around the Web that will make users and search engines...(read more)

Future Proof Search Engine Optimization Campaigns

'Net Features : wm-searchmarketing — Tue, 02 Apr 2013 18:30:00 GMT

The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today believe both Google...(read more)

High-Impact Link Prospecting From Zero

'Net Features : wm-searchmarketing — Tue, 26 Mar 2013 18:55:00 GMT

There's nothing more discouraging to a digital professional than seeing their website's link profile remain stagnant, as in no steady upward growth, not even an occasional burst of activity. Building steady streams of traffic requires a great...(read more)

Webmaster Tools New Site Verification Mods

'Net Features : wm-searchmarketing — Tue, 26 Mar 2013 17:15:00 GMT

Google has made some changes and modifications to its Webmaster Tools verification system related to management of website verifications. Webmasters can now see who the verified users on their sites are and now the verification method they used to achieve...(read more)

SEO Performance Measurement Today

'Net Features : wm-searchmarketing — Tue, 19 Mar 2013 20:45:00 GMT

Search engine optimization has changed dramatically during the course of the past fifteen years. Believe it or not, there was once a time when the sole measure of SEO success was where a site ranked on the popular search engines of the day. Websites were...(read more)

Modern SEO Page-Naming Conventions

'Net Features : wm-searchmarketing — Tue, 12 Mar 2013 19:15:00 GMT

Most search engine optimization (SEO) professionals spend a lot of their time optimizing the titles and descriptions of their Web pages to rank higher and attract more visitors, but many also forget to optimize another important aspect of a Web page that...(read more)