Mastering Search : seo software

Exploring White Label SEO Solutions

'Net Features : wm-searchmarketing — Tue, 19 Feb 2013 21:00:00 GMT

A business typically uses a white label software solution to offer its customers a service (or services) it may not have the internal resources to provide on its own. These solutions allow the company to provide additional functionality or resources while...(read more)

Revenue Maximization for Natural Search

Pete Prestipino — Mon, 30 Jan 2012 19:05:00 GMT

Technology solution provider Revvim.com is taking a unique approach, focusing on revenue instead of traffic alone as it relates to success with search engine optimization.

Revvim's patent pending technology not only shows users how to improve their natural search results, but exactly what they need to do to increase SEO revenue. By leveraging detailed analysis frommajor search engines, the website and third-party data including Google Analtics, Revvim is able to provide a list of actionable tasks for key page elements.

"Our goal at Revvim is to empower website marketers and small business executives to rapidly improve their SEO efforts to deliver provable ROI (return on investment)," stated Matthew LeBaron, CEO and founder of Revvim.

Revvim delivers a complete view across the website including URLs, title tags, h1 tags, meta tags, link anchor text and link title attributes, and shows what should be done to improve page ranking, grow traffic and increase SEO revenue. The platform identifies which keywords are converting best for revenue, and from there determines which pages to optimize for those keywords and exactly what to do to optimize those pages.

"Consider the changing SEO landscape: each year Google has made 500-600 changes to the search algorithm; in 2011 Google's Panda update hit ecommerce sites particularly hard; of the 375 million daily searches, 20% are completely unique each day; and now, websites must update their content regularly to meet Google's requirements for fresh content known as QDF (Query Deserves Freshness). It's not surprising that SEOs are struggling to keep their site optimized for traffic let alone fine tuned for revenue," added LeBaron.

SEO Platform Ginzametrics Taps the SEOmoz API

Pete Prestipino — Mon, 30 Jan 2012 19:05:00 GMT

SEO management and analytics solution Ginzametrics announced an API partnership with the SEOmoz Site Intelligence Service.

Access to SEOmoz's API provides Ginzametrics with tools (and metrics on more than 58 billion pages and over 617 billion links) to allow them to analyze entire sites or individual pages, including anchor text and sub-domain pages. Additional available data includes Domain Authority, Page Authority, and link type metrics such as internal/external, juice passing, non-juice-passing, 301, or 302 links.

Ginzametrics is using the SEOmoz API as a supplement to its own intelligence data platform. Links to customer sites are being actively re-crawled in order to develop custom recommendations for link building efforts as well as in-depth reporting and alerts. Enterprise customers are receiving the first access to the SEOmoz-driven data, with all Ginzametrics customers gaining access in the coming weeks.

"By partnering with SEOmoz, we are broadening the site and link intelligence available to our customers, and further establishing our platform as the most complete SEO tool on the market," said Ray Grieselhuber, CEO and Co-Founder of Ginzamarkets, Inc. "Their Site Intelligence Service API gives us a wealth of information including a list of all links to a page, root domain, or subdomain, which gives our clients a more complete picture. This data is seamlessly incorporated into our page-by-page recommendations, allowing customers to make informed and real-time decisions about their SEO efforts."