Mastering Search : wm-searchmarketing

Avoid Google Penguin 2.0 Slowdowns

'Net Features : wm-searchmarketing — Tue, 21 May 2013 15:35:00 GMT

How will Penguin 2.0 affect your website? How will you measure the impact? If you’re like most businesses, you’ll check your site’s search engine rankings and make assumptions based on where it stands. The team at Fruition thinks there’s...(read more)

The Truth about Backlinks & SEO

'Net Features : wm-searchmarketing — Tue, 21 May 2013 15:30:00 GMT

:: Travis Bliffen, Seo Proz :: SEO is the magic of the digital marketing world. While many experts claim to know for a fact what takes Web content to the front pages of search engines, the fact is nobody actually knows for sure. As search engine providers...(read more)

Move Search 2.0 to the Top of the Corporate Agenda

'Net Features : wm-searchmarketing — Tue, 21 May 2013 14:25:00 GMT

:: By Simon Bain, Simplexo :: We all misplace keys, phones, wallets, etc. Generally, when you lose something, it is only when you need it again that you notice its disappearance. Then, confusion, panic or fear may set in. You search high and low, retrace...(read more)

Could Google+ Play a Role in the Upcoming Penguin Update?

'Net Features : wm-searchmarketing — Tue, 14 May 2013 19:05:00 GMT

On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April of last year)....(read more)

Bing Makes it Easier to Find People

'Net Features : wm-searchmarketing — Tue, 14 May 2013 18:45:00 GMT

According to Bing, people are the second most searched for category on its search engine, and represent nearly 10 percent of all searches. Because of this, the company has launched a new feature to its search engine called People Autosuggest, which enables...(read more)

Session-Based Keyword Research

'Net Features : wm-searchmarketing — Mon, 13 May 2013 19:15:00 GMT

Bing suggested a rather unique approach to keyword research that search engine optimizaiton professionals may seriously want to consider. Keyword research is clearly important to the success of an SEO campaign as you need to know what content will attract...(read more)

Bing’s Social Sidebar Gets Interactive

'Net Features : wm-searchmarketing — Mon, 13 May 2013 17:47:00 GMT

Microsoft is making its search engine even more social, by allowing its users to comment and like stuff on Facebook directly from Bing. The search engine’s social sidebar, which was launched last year, now allows users to view comments on relevant...(read more)

Is there a POC in Your SEO Audit?

'Net Features : wm-searchmarketing — Tue, 07 May 2013 19:05:00 GMT

SEO is becoming increasingly difficult by the day. To truly excel with the digital marketing tactic, it's essential to periodically audit the various elements of a website that may influence its ultimate success on the search results - particularly...(read more)

5 Reasons Your Search Traffic is Declining

'Net Features : wm-searchmarketing — Tue, 07 May 2013 18:27:00 GMT

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or optimize your website...(read more)

BrightLocal Puts SEO Industry In Focus

'Net Features : wm-searchmarketing — Tue, 07 May 2013 18:14:00 GMT

BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second such survey of the...(read more)

Don’t Let Your Social Media & SEO Take a Vacation

'Net Features : wm-searchmarketing — Fri, 03 May 2013 12:39:00 GMT

:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own business to re-evaluate...(read more)

6 SEO Game Changers to Know

'Net Features : wm-searchmarketing — Wed, 01 May 2013 05:05:00 GMT

By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most popular search engine...(read more)

3 Tips to Get Started on Mobile SEO

'Net Features : wm-searchmarketing — Tue, 30 Apr 2013 19:30:00 GMT

Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about a product or service...(read more)

SEO for China from GinzaMetrics

'Net Features : wm-searchmarketing — Tue, 30 Apr 2013 16:35:00 GMT

Enterprsise SEO and content marketing platform GinzaMetrics is going global, extending support to Chinese search engines Baidu and Sogou. Baidu, Sogou and Google are now the default search engines for users selecting China as their website’s target...(read more)

Big List of Link Building No-Nos

'Net Features : wm-searchmarketing — Fri, 26 Apr 2013 19:30:00 GMT

Link building is one of the most basic methods that Web professionals use to grow their businesses online. It’s a pretty great system because there are so many different ways to build links on the Internet, but it’s also really difficult because...(read more)