Mastering Search : wmfeature

Could Google+ Play a Role in the Upcoming Penguin Update?

'Net Features : wm-searchmarketing — Tue, 14 May 2013 19:05:00 GMT

On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April of last year)....(read more)

5 Reasons Your Search Traffic is Declining

'Net Features : wm-searchmarketing — Tue, 07 May 2013 18:27:00 GMT

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or optimize your website...(read more)

Don’t Let Your Social Media & SEO Take a Vacation

'Net Features : wm-searchmarketing — Fri, 03 May 2013 12:39:00 GMT

:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own business to re-evaluate...(read more)

6 SEO Game Changers to Know

'Net Features : wm-searchmarketing — Wed, 01 May 2013 05:05:00 GMT

By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most popular search engine...(read more)

3 Tips to Get Started on Mobile SEO

'Net Features : wm-searchmarketing — Tue, 30 Apr 2013 19:30:00 GMT

Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about a product or service...(read more)

Big List of Link Building No-Nos

'Net Features : wm-searchmarketing — Fri, 26 Apr 2013 19:30:00 GMT

Link building is one of the most basic methods that Web professionals use to grow their businesses online. It’s a pretty great system because there are so many different ways to build links on the Internet, but it’s also really difficult because...(read more)

SEO Mechanics - Anchor Text

'Net Features : wm-searchmarketing — Tue, 23 Apr 2013 19:25:00 GMT

The Internet has done a lot to make it easier to spread and digest information at a faster pace than ever before, but the really great thing that Web content is able to do is insert supplementary information right into the text on a page in the form of...(read more)

Direct Request Link Building from Zero

'Net Features : wm-searchmarketing — Tue, 09 Apr 2013 19:15:00 GMT

Everybody has to start somewhere, and when you’re trying to build credibility and bring people to your website basically from scratch, there are myriad opportunities available to build links around the Web that will make users and search engines...(read more)

Future Proof Search Engine Optimization Campaigns

'Net Features : wm-searchmarketing — Tue, 02 Apr 2013 18:30:00 GMT

The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today believe both Google...(read more)

Google Search Updates Coming Soon

'Net Features : wm-searchmarketing — Tue, 12 Mar 2013 16:04:00 GMT

The SEO industry has been on virtual pins and needles since last week, in frightful anticipation of a significant round of search algorithm updates. At SMX West, Cutts indicated that the Penguin algorithm update would be significant and likely focus on...(read more)

Google Updates Local Listing Guidelines

'Net Features : wm-searchmarketing — Tue, 19 Feb 2013 18:25:00 GMT

Google has updated its local business listing guidelines to include support for individual departments within hospitals, universities, local governments and, of course, businesses; that is, as long as each department has a unique phone number and “forward...(read more)

Extreme Makeover: SEO Edition

'Net Features : wm-searchmarketing — Tue, 12 Feb 2013 20:30:00 GMT

The winter weather is finally starting to subside, which means that spring is right around the corner and it’s a time for new beginnings. For business owners, webmasters and online marketers, this means doing a little spring cleaning the form of...(read more)

The Difference Between rel=author & rel=publisher

'Net Features : wm-searchmarketing — Tue, 05 Feb 2013 20:30:00 GMT

Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known as rel=author and rel=publisher, that...(read more)

Search, Social, or Both?

'Net Features : wm-searchmarketing — Fri, 01 Feb 2013 20:00:00 GMT

Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement and conversion...(read more)

Keyword Not Provided in Google Chrome Omnibox Searches

'Net Features : wm-searchmarketing — Mon, 21 Jan 2013 21:35:00 GMT

The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And the situation is only...(read more)