AT&T has joined forces with Bazaarvoice to enable its customers to read, share and submit product reviews directly on the company's Facebook fan page. AT&T, which has offered product ratings and reviews on its own site since 2008, is the first in the telecommunications industry to bring customer ratings and reviews onto Facebook to help consumers with their purchase decisions and connect more closely with its brand through their peers.

The Bazaarvoice ratings and reviews system allows AT&T customers to share their feedback on devices and accessories. Featured within a ratings tab on AT&T’s Facebook brand page, visitors can review a wide variety of different products by using a five-star scale to measure overall satisfaction.

Users can also view recent reviews that were posted directly onto Facebook or the brand site, and they can browse reviews of featured, top or popular products. Additionally, visitors can take advantage of the “buy it now” functionality, which links directly to the specific product page on att.com to complete their purchase and drive the Facebook-to-website conversion cycle.

Bazaarvoice’s social commerce solutions have served more than 165 billion pieces of customer-generated content on more than 1,000 brand websites such as Best Buy, Costco, Dell and Macy’s. The company connects organizations with influencers through a network that reaches hundreds of millions of consumers around the globe.