Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Trick or Treat? The Truth About Today's Shoppers

With the height of the holiday shopping season just weeks away, it’s in the best interest of online retailers to cull every bit of data they can about today’s consumers and what they may bring to the table come November...

Has Google+ Become a Competitive Social Alternative?

A lot has been discussed about in the tech industry concerning the potential (and necessity) of the upstart social network Google+. In recent months, questions have been raised about just how successful Google's foray into social...

Social Media Failures of the Fortune 500

According to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, the adoption of the most popular social media tools by the Fortune 500 appears to be leveling off, with little or no change...

Search for an Online Identity

A major part of online marketing is establishing a strong brand identity, which means that consumers have to be able to easily find your online properties (websites, social media profiles, mobile sites, etc.) for you to see real success...

Make Stronger Social Interactions with iContact

By now we all know that social media is an integral part of online marketing, but sometimes this marketing avenue can lack for small- and medium-sized businesses that don’t have the time nor resources to keep up with its demands...

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Measure Social Effectiveness with Crowd Factory

How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really...

LinkedIn Status Updates for Companies

Professional network Linkedin has announced company status updates. LinkedIn launched its Company Follow feature nearly 18 months ago but companies have not had a way to communicate with those followers until now. LinkedIn users will...

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HootSuite Enhances LinkedIn Integration, With A Catch

Hootsuite is enhancing its integration with LinkedIn to allow users to include posts to LinkedIn Profiles, Groups and even allow the set-up of job searches by keyword. However, this good news comes with a catch. Currently the new integration...

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