Social Login Increases Site Engagement

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

The goal of any website is to attract visitors. But once the visitors are at the site, how do you keep them there?

A new study from social plugin provider Gigya reveals that providing site visitors with social login options can impact user engagement and increase time spent on-site.

According to the study, users that log in with a social network spend 50 percent more time on site, with an average of 12 minutes for social login, 8 minutes for standard login and 5 minutes for no login.

Site visitors that were logged in through a social network were also found to view double the number of pages. With an average of 10 page views for social login, 5 page views for standard login and 4 page views for no login.

And although most users prefer to login with Facebook (61%), online businesses should still provide multiple social login options because 15 percent of users prefer to login with Yahoo, 12 percent choose Google, 10 percent select Twitter and 2 percent prefer LinkedIn.


Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up


05-11-2012 3:38 PM

Pingback from  Big List of Link Building Strategies |

08-22-2012 12:23 PM

AddThis is the latest company to join in the fight against Password Fatigue . The social sharing platform

08-22-2012 12:39 PM

Pingback from  AddThis Adds Social Sign In

08-22-2012 9:25 PM

Pingback from  AddThis Adds Social Sign In |

08-29-2012 3:23 PM

Is solving world peace easier than remembering passwords? While the answer to that question should be

08-29-2012 5:44 PM

Pingback from  Chores Rank Higher than Passwords, Study Says |

08-29-2012 6:42 PM

Pingback from  Chores Rank Higher than Passwords, Study Says

08-29-2012 6:42 PM

Pingback from  Chores Rank Higher than Passwords, Study Says

here 06-02-2015 7:32 AM

This post on the importance of social login in the engagement of the website proved to be an informative read. I am so happy that the website is sharing awesome ideas to increase the ranking of the web pages.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920