Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Social Users Not Afraid to Unlike Your Brand

Bizrate Insights has released new data confirming that social media users aren't averse to "unliking" brands on their networks, and the majority of people have done it at least once before. According to the study based...

New Niche B2B Social Network

There is a new niche social network in town, and it goes by the name of Nitch. Nitch.biz is a B2B social networking site that allows businesses to join networks that are made up of industry peers. The free platform enables businesses...

LinkedIn Launches Follow Company Button

LinkedIn has launched a follow company button for brands. The professional-based social network is enabling companies to add the button to their websites in order to make it easier for consumers to follow them on LinkedIn. Following...

In-Depth Influencer Analytics from Klout and Simply Measured

Online influence measurer Klout has partnered with social media analytics company Simply Measured to launch a new reporting suite for brands. The partnership will help brands leverage Klout ’s data with other social media metrics...

Market Events with Social Media

As if you didn’t know by now, social media is a critical marketing tool, especially for small businesses and nonprofits that are planning events or promotions. A recent study from email marketing provider Constant Contact proves...

LinkedIn Continues its Growth Spurt

LinkedIn, the professional social network, has hit a milestone by surpassing 150 million members. Additionally, the social network reported revenue of $167.7 million for the fourth quarter of 2011, which is an increase of 105 percent...

More Apps Added to HootSuite App Directory

HootSuite has added to its ever growing list of apps within the HootSuite App Directory . Users now have access to apps for Digg, Trendspottr and InboxQ. Here is a brief rundown of the apps: Digg – This app enables users to view...

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