Online influence measurer Klout has partnered with social media analytics company Simply Measured to launch a new reporting suite for brands.
The partnership will help brands leverage Klout’s data with other social media metrics to measure how influencers impact social media programs. Interested brands can sample the tools by creating a free Klout Audience Report, which lets users analyze their Twitter followers, rank them by Klout score and measure topical influence. Additionally, all Klout reports and the full suite of social media analytics and reporting are currently available for Simply Measured customers.
“For businesses growing their investment in social media, influence is top of mind in 2012. We’ve had a flood of requests from brands asking for more detailed reporting in this area. With Klout's industry leading data and scoring methodology, we are now able to provide customers with the coverage, depth, and reporting needed to understand influence,” says Simply Measured CEO, Adam Schoenfeld. “These new reports bring Klout data to everything from audience analysis to competitive benchmarking and brand monitoring.”