LinkedIn has launched a follow company button for brands.
The professional-based social network is enabling companies to add the button to their websites in order to make it easier for consumers to follow them on LinkedIn. Following a company will allow LinkedIn users to stay up to date on company news, career opportunities and industry trends.
Currently, LinkedIn has more than 2 million companies in its network that represent a variety of industries, business sizes and geographies. Companies that are looking to add the follow button on their website should visit LinkedIn’s Developer website.