Google is getting even more serious about social.
The search engine giant recently announced its acquisition of Wildfire, a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s blog, is to help businesses create better and fresher content, as well as generate more meaningful interactions.
“With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services,” states the blog. “We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses.”
It is also important to note that Wildfire's current clients won't see any changes to their service. Wildfire's blog states that for now, the company will remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and all social services – including Facebook, Twitter, YouTube, Google+, Pinterest and LinkedIn.