HootSuite is constantly adding applications to its ever-expanding App Directory, but this newest integration grabbed our attention because it features one of the most popular private enterprise social networks – Yammer.
The new app enables social media managers to conveniently monitor and reply to Yammer conversations without leaving the HootSuite dashboard. Once Yammer is accessed within HootSuite, users have the ability to view and engage with conversations from Yammer’s main feed, inbox and groups, as well as post updates, add attachments and search for content across Yammer networks.
This app should prove to be very useful, especially for teams who may need to collaborate quickly to answer customer questions from other social networks, such as Facebook or Twitter.
“The integration of Yammer demonstrates the increasing role of social collaboration in business. As companies grow, employees become increasingly decentralized from one another and rely on multiple tools like Yammer to work through and complete projects.” says Ryan Holmes, CEO of HootSuite. “Use of social media continues to grow beyond marketing. We see departments including customer service, human resources, sales, public relations and research and development teams are looking to HootSuite for solutions to tackle collaboration problems.”