If your brand hasn’t jumped on the Instagram bandwagon yet, it may be time to reconsider your social strategy.
This is because more than half of the world’s top brands have already started making a name for themselves on the mobile-only photo sharing site, according to a recent study from social media analytics provider Simply Measured, which revealed that Instagram has grown 35 percent among brands in the last quarter, outpacing the growth of both Google+ and Pinterest.
“Seeing this level of activity, it’s more clear than ever that Instagram has graduated from a ‘fun new social network’ to an integral component of a brand’s social strategy,” said Adam Schoenfeld, CEO at Simply Measured. “While early adopters are seeing a majority of the engagement, there’s still time for newer brands to jump in and leverage the visual nature of the platform to engage and grow their audiences.”
Simply Measured’s Instagram study found that 54 percent of brands within the Interbrand 100 are now active on Instagram. Additionally, the study shows that cross-channel activity is important when it comes to sharing photos, with more than 90 percent of brand's Instagram photos also being shared to Facebook and 60 percent of the photos being tweeted. This allows consumers to engage with images from whichever network they use the most.
Also, in case you were wondering what the most popular filter for brands on Instagram is, Lo-fi takes the win – receiving 16 percent of the filter usage. Check out Simply Measured's chart below to view the rest of the filter stats.