Thousands of brands – from Disney to Staples – are looking for online influencers. This is the term given to people or groups who, through their reputation and content, influence their audience to make buying decisions.
Moreover, and perhaps surprisingly, many of these online influencers are moms with blogs. Nearly 4 million women fit this mold and cater to the 60 percent of moms who are online. Many of these mom bloggers, however, struggle to gain visibility and build an engaged reader base. Thus, brands struggle to find them.
That is what Sverve, a newly minted platform, promises to change. Its benefits are twofold. Sverve’s website and complementary app aim to help busy mom bloggers manage sustainable revenue-generating blogs by providing them multiple opportunities to make money. And for brands, Sverve gives them access to blogger information and leaderboards, and offer guest blogging assignments, community manager positions, or other opportunities to the top social media influencers on Sverve.
“Generating traffic through Facebook and Twitter is difficult because they are noisy platforms and are cumbersome to search,” said Rohit Vashisht, co-founder and CEO of Sverve. “Our targeted platform intelligently ranks mom bloggers, so both readers and potential brand partners can quickly find the right blog and author.”
The idea behind the platform is relatively simple, but meaningful just the same. The way it works is bloggers sign up on Sverve.com or through its iPhone app, bloggers then specify up to five areas of influence such as kids’ activities, products, special needs, etc., that fit their specific niche. They then connect their Sverve profile with their Facebook page and Twitter feed and post short summaries of their latest blog posts as tips. As a blogger’s work is shared, other readers can endorse her in the selected areas of influence, which in turn elevates her score and encourages greater readership.
“We measure the true social influence of a blogger that takes into account more than just their Facebook or Twitter activity,” said Vashisht. “As bloggers promote their work on Sverve, they gain endorsements from readers, helping them gain a higher score. This score gets them noticed by brands, allowing them to sustain their blog through the generation of real revenue.”