Shoutlet just unleashed a host of new enhancements for its platform, which make it easier than ever for users to build, launch and analyze social marketing campaigns.
Shoutlet 6.0 includes tools for social ads, analytics, contests and social listening. Additionally, the cloud-based social marketing platform has partnered with Kenshoo Social in order to provide marketers with better visibility into how their paid, owned and earned media drive conversions and social Web traffic.
Learn about how the new partnership and features help marketers design, execute and manage comprehensive social marketing campaigns below:
Social Ads – Social marketers can leverage this feature to create, publish and promote Facebook page posts. Additionally, the platform’s integration with Kenshoo Social provides access to analytics that can help users more accurately forecast and measure social campaigns.
Social Listening – This feature gives marketers the ability to visualize and track conversations that are happening across social sites, blogs and online news sites. Moreover, marketers can dive deeper into conversations by accessing Klout scores for influencer metrics.
Social Contests – Clients can schedule, launch and publish an unlimited number of contests and sweepstakes on the Web with this feature. Furthermore, Social Canvas allows marketers to customize every aspect of the contest's design. Marketers can also monitor views, votes, and entries to help them build a more valuable data set for customer social profiles.
Social Analytics – Shoutlet's Social Analytics easily integrate with leading Web analytics tools such as Google Analytics, IBM Digital Analytics, Omniture, and Webtrends.
"Brands, marketers and agencies are constantly looking for the newest tools and metrics to help drive not only engagement, but also revenue," said Jason Weaver, CEO of Shoutlet. "With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests, and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns. Shoutlet's DIY approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing."