Klout scores may finally be able to do more than just boost your ego thanks to a new integration with social media analytics software provider Crimson Hexagon.
Now, Klout influence scores will be a standard component of the Crimson Hexagon ForSight platform to help customers better understand the impact of their marketing and business programs with “key individuals” in social media. This will be immediately available to all current Crimson Hexagon users.
Including these popular and dynamic influence scores in the platform will allow Crimson Hexagon to help brands identify their most influential users based on Klout’s unique algorithm that analyzes over 12 billion data points each day across all of the major social networks (as well as various offline influence factors).
Combined with Crimson Hexagon’s deep analysis of social media posts, Klout can help provide in-depth social media intelligence to its customers. Most importantly, ForSight users across various industry segments will now have the ability to make meaningful business decisions based on this key online influencer data.