On Monday, email marketing service provider StreamSend officially launched v2.0 of its social media marketing tool suite, StreamSend Share, which comes with a sweet new feature that allows for automated posting on a variety of social networks, including Facebook, Pinterest, Google+ and LinkedIn.
This addition is meant to help marketers maximize “exposure, relevance and efficiency” and increase engagement by allowing users to time posts to appear when a brand’s customer base is most alert and interested.
“There is no doubt that automated, scheduled postings can help businesses increase customer engagement,” said StreamSend’s President of Email Marketing, Dan Forootan. “Starting with content that is relevant and valuable to channel and board users, we can then control the timing of these postings to match even further to users’ preferences and schedules. It’s a better way to control the temp and flow of the conversation, while learning exactly what time produce optimal results.”
For example, social media marketers can now easily publish new content in the mornings, when users are statistically more likely to check their social network profiles firs thing in the morning. Likewise, research also shows that a lot of social media activity spikes on the weekends, when marketers aren’t in the office. With StreamSend Share 2.0, they can still publish posts to go up on Saturdays and Sundays to engage users without having to be present to do it.
Automated posting also gives companies greater control over their messages and allows them to refine their posts and optimize their delivery. They can also now separate their content-creation schedules from their posting schedules, so they can then batch social media posts into blocks to increase their available time, resources and return-on-investment.
In addition, StreamSend Share 2.0 will also feature topical share boards that will automatically create and attract subscribers so that marketers can continue to push their message toward their intended audiences.