Today, the Web content management system (CMS) DotNetNuke (DNN) announced the release of a new social software solution to help website owners optimize customer engagement and loyalty through the use of online communities, thus combining both content and community management in a single, easy-to-use solution.
The conspicuously named DNN Social product provides businesses with the ability to create and then manage social communities on their websites with the greatest of ease. In turn, the end users get a one-stop destination for consuming content, exchanging ideas and interacting with other members of the community.
Businesses that implement DNN Social can benefit from the ability to more effectively control the customer conversation than they would on a third-party social network like Facebook or Twitter, because now it will take place on a corporate website. Plus, introducing a thriving user community into a website can reduce support costs, drive product innovation and increase sales and brand awareness.
“Online communities represent a golden opportunity for you to deepen engagement with your prospects and customers in a leveraged, cost-effective way,” said Kim Celestre, the senior analyst serving technology marketing professionals at Forrester Research.
DNN Social comes with a number of features that will help enhance digital marketing, customer support, product development and e-commerce, including gamification, data analytics (along with a user-friendly dashboard), crowd-sourcing ideation and a “Q&A” customer service environment that allows users to submit, search for and answer questions.