Risk aversion, time constraints, fear of negative feedback and a
lack of a social media strategy are the primary barriers to C-Suite
social media engagement, according to the respondents of
BRANDfog’s 2013 CEO, Social Media Leadership Survey.
The group of 800 U.S. and U.K. employees also overwhelmingly
believes that CEOs active on social media can
raise the profile of the corporate brand, effectively communicate
the company mission and values to employees
and partners, attract new talent, and increase brand loyalty
and purchase intent.
Unsurprisingly, the roles of the CEO and enterprise stakeholders
are changing. Those ready to evolve can benefit from
the shift, but to ensure executives aren’t unproductive, uninspiring,
damaging to their personal or brand’s reputation or
worse, finding themselves jobless, the C-Suite should adhere
to certain guidelines.