If you are a merchant who uses Foursquare to connect with your customers, you should consider running a special tomorrow in order to receive additional visibility from the location-based social network.
Foursquare has dubbed April 16th “4sqDay” and encourages people to celebrate by getting together, throwing parties and checking-in to their favorite local restaurants, bars and stores.
According to a blog post from the social network, “Offering a special for 4sqDay is a great way to take part of the celebration and get new customers checking in and spreading the word about you.”
This is because Foursquare will automatically feature any business that offers a special in its search results. This can help businesses not only increase their visibility, but also their foot traffic.
In fact, the social network even provides participating businesses with a sign that they can print out and put in their windows to publicize their promotions. However, in addition to publicizing the promotion in-stores, businesses should also consider sharing their Foursquare promotion with their Facebook and Twitter followers in order to reach a larger audience.