The Web has made the “personal brand”
more of an actual thing than ever before. These days, individuals can
have their own websites, online portfolios, social media profiles and
other online spaces where they can share work, market themselves or
connect with their audiences or customers.
is a useful tool for freelancers and individuals who own their own
businesses, but it also has numerous benefits and presents marketing
opportunities for people who work for larger organizations, as it allows
them to share company news and information (although you have to be
careful to follow SEC guidelines), personally interact with their
customers and generally humanize their organizations a bit.
the Internet won’t just leave you hanging. There are a number of useful
tools available online that can help you simplify, automate and improve
your personal branding efforts around the Web. Check out Website
Magazine’s big list of personal branding solutions by clicking "Read More" below.