Posts tagged advertising RSS

Twitter Enables Advertisers to Target Users Via Off-Site Activity

To help advertisers make better use of their digital efforts, social networks are constantly updating their ad programs to make their offerings more robust. Twitter has announced a path for advertisers to reach new consumers from audiences...

Instagram's Ad Carousel Format in Focus

As brands look for new and improved ways to communicate with their consumers on social media , networks are constantly releasing new features and programs to help them in their never-ending quest. Instagram has announced changes to...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be and it's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Social Marketing Gets Easier for Small Businesses

Small businesses are at an inherent disadvantage to large corporations in a variety of fashions, especially in terms of money, which forces them to be creative with their small budgets. One company helping small businesses get the...

Twitter Speeds Up the Promoted Tweet Process for SMBs

Twitter is busy rolling out updates this week. First the social network introduced Syndicated Promoted Tweets , and now it's unveiling a feature called “Quick Promote.” With Quick Promote , small and medium-sized businesses...

Twitter Unveils New Targeting Feature

Twitter has introduced a new way for advertisers to target consumers with the launch of a feature called “tailored audiences from mobile apps.” This new targeting feature enables advertisers to create audience segments...

Twitter Offers New Social Commerce Feature

Twitter has unveiled a new feature that aims to help merchants increase conversions through the social network. The feature, dubbed Twitter Offers , enables advertisers to create card-linked promotions and share them on the social...

Instagram (Finally) Gets Down to Business

Instagram is finally getting down to business, as the social network has announced that it is beginning to roll out a suite of business tools for advertisers. According to the company, the business tools will enable advertisers to...

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility , did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

Can Facebook Ads Prompt Purchases?

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...

Facebook Ticker Meets Sponsored Ads

Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This week, Facebook started slowly rolling out Sponsored Stories – which are paid advertisements in the form of popular posts –...

Social Media is MyPRGenie's Command

Your social media marketing wishes are now MyPRGenie's command. PR and social media platform MyPRGenie , introduced Tweet Genie and Facebook Genie at ad:tech NY this week. These apps make it easier and more affordable for companies...

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