Posts tagged facebook ads RSS

ExactTarget Brings B2B Marketing Automation to Facebook

Cross-channel digital marketing provider ExactTarget has extended its B2B marketing automation service, Pardot, to Facebook. By doing this, marketers will be able to acquire new prospects on Facebook for lead nurturing campaigns. The...

Facebook Introduces New Ad Targeting Feature

The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog...

Set Goals in Facebook's Ad Manager

Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more...

Facebook's Audience Reach Bug Wreaks Havoc

Your last few social media post on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime...

Can Facebook Ads Prompt Purchases?

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...

Tapping into the Craft Beer Craze

From IPAs to IBUs, the beer world not only has a lingo all of its own, but also its very own single platform, app and more. Taplister, which combines crowdsourced tap lists with menu management software, enables consumers to discover...

Men Are Cheap, Facebook Ad Metrics Prove

After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the...

Facebook Offers' Test Over, Merchants to Pay

Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...

Increase Exposure with Facebook Coupons

There are many ways that marketers can promote their brands on Facebook – and Trumpia has just added another. The multi-channel marketing solution provider has launched Facebook Coupons , which enables businesses to offer printable...

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