Posts tagged facebook RSS

Facebook Ad Reach in Jeopardy Too

Marketers are well aware that organic reach is difficult to come by these days but now Facebook is going after ad reach as well. The world's most popular social media network announced that over the coming months it's working...

Facebook's Social Ad Problem

Blocking the ad blockers with advertising? As an advertiser on Facebook, do you really want to spend for an impression for a user that has an ad blocker installed? Whether you want it or not, that is what you're about to get. The...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

Lead Generation and The Future of Social Ads

Facebook's announcement that recent adjustments made to its news feed algorithm would result in a greater emphasis on friends over (rather than brand pages organically) could mean that the social network is once again forcing companies...

Facebook Algo Update: Friends Come First

Facebook is once again updating its news feed algorithm, and this time the emphasis is on friends. The update, which Facebook notes will roll out in the “coming weeks,” will display content posted by friends higher up in...

Facebook Unveils New Live Video Features

Facebook is definitely focusing on live video. Not only did the social network announce that it was ranking live video higher in the search results a few months ago, but now it is unveiling new ways for users to discover, share and...

A Guide for Going Live on Facebook

Live video on Facebook has become very popular since its initial launch back in December. According to the social network, live video is watched three more times than regular video. This popularity even led Facebook to update its New...

Facebook's Latest Algorithm Update

Facebook is back at it again, as the social network has announced yet another algorithm update to make sure users see the most relevant stories at the top of their feed. The latest update will take “time spent viewing”...

Group Calling Arrives on Facebook Messenger

Facebook has been rolling out a lot of updates to its Messaging platform lately, with the newest being group calling. To get started with the feature, users simply need to tap the phone icon within any group conversation. Then users...

2016 Roundup: Facebook's Big F8 Announcements

Facebook hosted its annual F8 Developer Conference last week, and the social network made several big announcements that Web professionals should know about. Thousands of people attended both days of the conference and more than a...

Facebook Launches Object Recognition Tech

Facebook has unveiled a new feature for the blind and vision impaired. The feature, dubbed automatic alternative text (or automatic alt text), generates a description of a photo using object recognition technology. With the feature...

Facebook Ranks Live Video

Live video is taking precedence over regular video on Facebook, as the social network has unveiled a new update to its ranking algorithm. The update reveals that Facebook is considering live video as a new content type and as a result...

Facebook Gives Advertisers a Bigger Canvas

The website that opens after a consumer clicks on a Facebook ad is often slow and not always optimized for mobile, but now the social network is fixing this problem. The solution is called Canvas , Facebook’s new post-click,...

Get Ready for New Reactions on Facebook

Brands on Facebook have new types of interactions to measure, as the social network has finally rolled out its anticipated “Reactions” feature. Reactions essentially provide Facebook users with a new way to “like”...

New Facebook Video Metrics Arrive

Facebook is rolling out a redesigned video metrics interface in Page Insights that includes new metrics for video marketers. The new metrics include “minutes viewed” and “10-second views.” Minutes viewed provides...

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