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The world’s largest social network made waves on the ’Net yesterday with the launch of a new tool called Graph Search. The tool essentially allows people to discover information based on data that Facebook has collected...
By Richard Pasewark, CEO, Visible Technologies This past year the social media and marketing world saw many evolutionary changes including the IPO of Facebook, market consolidation and increased adoption of social media sites like...
Brands can now see how their Facebook Page ranks with local fans thanks to the new Local Page Ranks tool from Socialbakers. The social media analytics provider released the tool to help companies discover where the majority of their...
As the social Web continues to expand with more ways for brands to connect with their customers, there is still one network that outperforms the rest – Facebook. This is because the world’s largest social network allows...
Facebook just took a giant leap into local search. This is because the world’s largest social network has updated the “Nearby” feature in the company’s iOS and Android applications. The update makes it easier...
There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users, makes the social network's everyday audience about three times larger than the Super Bowl’s. To cater to the increasing...
The debate on the usefulness of Facebook pages rages on, but some recently released information from social marketing platform Recommend.ly shows that many business users are struggling to capitalize on the engagement opportunity presented...
More consumers are buying into social commerce, according to recent data from shopping cart application provider Ecwid . The data was aggregated from merchants who are leveraging Ecwid’s Facebook application, and it reveals that...
Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...
We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...
Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...
Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...
Want to hear something cool? After many months of rumor and speculation, Facebook is finally starting to test a Want button on its site that will allow its one billion users to tag products that they would like to own and save them...
Whatever your opinion on the future of Facebook is, all Web workers - from marketers and designers of all types, to analysts and entreprenuers - need to know how to manuever in that particular social network. More often than not, an...
Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...
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