Posts tagged facebook&pageindex=2 RSS

10 Facebook Business Page Features You Should Be Using

It is rare to find a business without a Facebook presence nowadays, as the social network has cemented itself as a necessary communication channel across industries. With businesses typically leveraging Facebook multiple times a day...

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

Prepare for a Decline in Facebook Page Likes

Many Facebook Pages will soon have less likes, as Facebook has announced it is removing memorialized and voluntarily deactivated accounts from Pages’ like counts. There are two primary benefits to removing voluntarily deactivated...

Social Selling in Action; Facebook Unveils New Product Ads

Facebook is introducing a new ad format that enables businesses to advertise multiple products in the News Feed. The format, dubbed product ads, is designed to help businesses promote multiple products or their entire product catalog...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be and it's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Facebook Steps Up Its Commerce Game

Facebook has unveiled new features for buying and selling on its social network. The update is specifically for the social network’s For Sale Groups feature. This feature is a specific type of Facebook Group that enables members...

Facebook Cleans Up the News Feed Once Again

Facebook is once again cleaning up its News Feed, and this time the social network is taking aim at hoaxes and misleading news stories. According to an announcement from Facebook, the social network is updating its News Feed to reduce...

How Does Your Facebook Strategy Compare to that of the Top Brands?

As brands place more and more importance on utilizing social media , they must first understand how the most successful brands generate consumer engagement with their posts. Simply Measured , a social analytics platform, has released...

How Valuable is Facebook's Audience Network?

As social media continues to play a larger part in consumers' lives, businesses are looking to take advantage of the media channel. In order for businesses to get the most out of their social media efforts, however, they must understand...

Facebook Unveils Graph Search Updates

Facebook users will now be able to search for previously published posts via Graph Search, thanks to a new update from the social network. According to Facebook, one of its most requested features for Graph Search is the ability for...

Dump Facebook & Twitter for Branded Communities & Email

When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled "Social Relationship Strategies...

Is Facebook Spreading Itself Too Thin?

After the success of their standalone Messenger app, Facebook decided to give another feature its own app. The social network has recently announced the introduction of a standalone Groups app. When users enter the new app they will...

Use Facebook to its Full Potential by Leveraging Landing Pages

Social media provides businesses with virtually limitless opportunities to communicate with consumers. In order to succeed at social media it is crucial that businesses use them to their full potential and take advantage of the features...

Facebook Targets Local Businesses

Facebook is helping businesses better reach local audiences, thanks to the launch of a new advertisement option. The new ad option, dubbed local awareness ads, enables businesses to deliver targeted ads to groups of people who are...

Facebook Unveils Like Button for Mobile Apps

Facebook has unveiled a new “Like” button for Android and iOS mobile app developers. The button, which was previewed at f8, enables people using a 3rd party mobile app to Like the app’s Facebook Page or any Open Graph...

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