Posts tagged facebook&pageindex=3 RSS

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

Facebook Unveils Reactions

Rumors about a Facebook dislike button have swirled around the ’Net for about a month now, but those rumors are finally being laid to rest. This is because Facebook’s Chief Product Officer Chris Cox has unveiled the social...

Advertiser Outcome Score for Facebook's Audience Network Ads

Facebook is introducing a new metric that should help advertisers improve ad placement and provide greater transparency about the performance of those placements in the process. The new Advertiser Outcome Score evaluates publisher...

Facebook Unveils New Mobile Profile Design

Facebook is adding life to mobile profiles, as the social network unveiled a variety of new features, including “profile videos.” With profile videos, users will be able to add a new dimension to their profile by including...

Facebook Improves Mobile Business Pages

Facebook is helping businesses show off their most important information with an updated Page design for mobile devices. The updated design features new sections, including a “shop” and “services” section. With...

Discover Which Facebook Ads Are Driving Conversions

Facebook launched a measurement tool back in January called Conversion Lift in an effort to help marketers understand the value of Facebook Ads. Now, Facebook has announced that it is expanding the capabilities of this tool. According...

1 Billion People Used Facebook in One Day

Facebook hit a pretty big milestone on August 24, 2015, as Mark Zuckerberg announced that for the first time ever, 1 billion people used Facebook in a single day. This means that 1 in 7 people on Earth leveraged the social network...

Facebook Testing a Personal Assistant

It seems like Facebook is looking to compete in the virtual assistant arena, as the company unveiled the testing of a new service called “M.” The announcement comes from Facebook’s VP of Messaging Products David Marcus...

Facebook Gives the Gift of Donations

After unveiling a “Donate Now” call-to-action (CTA) to a limited number of nonprofits in 2013 , Facebook is now expanding this functionality. In fact, the new “Donate Now” CTA option is now available on link...

Facebook Expands Audience Network Ad Formats

Facebook has unveiled an expansion of ad types and formats available in its Audience Network. The Audience Network was launched just a year ago as a way to help developers monetize their apps with Facebook Ads. With the expansion,...

Measure the Effectiveness of Facebook Ad Campaigns with AppFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Facebook Puts Its Users in Control

Facebook is trying once again to improve the News Feed experience for its users. This time, however, the social network is putting its members in control. With the update, users can select which friends and Pages they would like to...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Facebook Announced Innovation Competition Winners

As technologies continue to evolve and expand, companies are constantly pushing the boundaries of what is possible. Facebook has recently announced the winners for its 2015 Innovation Competition. For those unfamiliar with the Innovation...

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