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Superfans Drive Facebook Engagement

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...

New Tool Moves Facebook Fans Beyond Likes

Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...


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